Content Strategist | Brand storytelling, workflows and content systems. Sharing ideas and tools to help you simplify and streamline your marketing.
Los Angeles, CA
Joined March 2009
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The @Spotify disco ball logo was well done
▪️People noticed it and talked about it. A LOT!
▪️It's an iconic way to celebrate Spotify's 20th anniversary
▪️It deviated from the minimalism looks we see taking over most brands
▪️Note: Do it again when Spotify Wrapped comes up
If your content has been feeling scattered lately, there’s a good chance the issue is not a lack of ideas.
A lot of people think they need:
• More content ideas
• More platforms
• More consistency
What they actually need is a clearer content strategy.
A strategy gives your content direction and a clear job to do.
I wrote a full breakdown on this:
How to Build a Content Strategy for Your Personal Brand
nancycasanova.com/content-st…
If your content calendar feels chaotic, it’s rarely a creativity problem.
It’s usually a content system problem.
Before you plan content, ask yourself:
• What’s the goal?
• What outcome is this supporting?
• What KPI am I tracking?
• Is my CTA aligned?
If you want other creative ways to brainstorm content ideas, check out Also Asked, which helps you research topic ideas.
🔍 This tool analyzes Google’s “People Also Ask” results and helps you see connections between topics.
alsoasked.com
Do you ever take creative breaks? Sometimes stepping away is exactly what sparks the best ideas.
Here are a few ways you can reset:
▪️ Dive into a new book or topic
▪️ Spend time in nature
▪️ Learn a skill
▪️ Switch up your environment
Which one do you do most often?
A streamlined workflow begins with batching your content.
Batching gives you structure and breathing room to create intentionally.
Try this:
• Batch 1–2 weeks at a time
• Build a library of ideas, visuals and captions
• Repurpose your content as you go
You can implement a weekly content planning routine by completing only 3 tasks per day.
This approach makes it manageable and easy to implement.
Let’s break it down and take the first step towards a more streamlined and successful content strategy.
I'm at a stage in my life where I need to mark @googledocs as read.
Is there a way to do this that doesn't involve adding emojis to the doc title?
I'm not the owner of these documents so I wish there was a way to see a history that I had read this document before.
Any tips?
Can’t wait for this “State of Social Media” panel event this Wednesday with @ThatChristinaG @adhutchinson and @amandanat 📲📅
Be sure to RSVP for this event!
🚨 Marketers 🚨
Come join social pros @amandanat @ThatChristinaG @adhutchinson + moderator @mediamandy as they talk about trends, tactics and tips that will help you stay up to date!
eventbrite.com/e/state-of-so…
Nancy Casanova retweeted
🚨 Marketers 🚨
Come join social pros @amandanat @ThatChristinaG @adhutchinson + moderator @mediamandy as they talk about trends, tactics and tips that will help you stay up to date!
eventbrite.com/e/state-of-so…
What's your secret to success when it comes to staying organized?
For me, it comes down to one thing: my task management tool. 📌
I prefer to use @asana to help me manage my daily, weekly and monthly project tasks.
What works for you?
Check out this helpful tool called Also Asked which analyzes Google’s “People Also Ask” results and helps you see connections between topics.
🔍 It gives you insights into the questions search engines & users are expecting you to answer in your content. alsoasked.com
Nancy Casanova retweeted
As a glasses-wearer, I’ve long noticed eyewear is an unsung accessory, and people with glasses are usually left out of makeup tutorials and articles. So, InStyle’s self-love issue includes this shoot, which is meant to be a reminder that your face isn’t hidden but adorned.
Want to level up your Pinterest marketing? Check out @Pinterest Academy.
✏️ Here's some of the course material available:
- Pinterest Ad Formats
- Targeting
- Creative Strategy
- Bidding & Auction
- Ads Manager
pinterestacademy.com
This ad by @thefarmersdog touched a spectrum of my emotions yesterday. It left me crying on and off for about 10 minutes. 😭
Great job to the creative team who put together this piece! #LongLiveDogs adweek.com/creativity/usa-to…
