An American influencer recently shared a video of Riau province in Sumatra on social media, claiming, “This is what deforestation looks like from above.” While his intention was good, the footage actually shows an area after the harvesting of a monoculture pulpwood plantation. I know this because I was Sustainability MD of a large pulp and paper company for almost 15 years. The barren land is not a result of natural forest clearing; it was likely deforested and converted into plantation land by the company more than six years ago. We need to stop deforestation and work towards restoring the damaged ecosystem.