Kris 𐫱 Imprimatur.studio (@multipleks) header
Kris 𐫱 Imprimatur.studio (@multipleks) profile picture

Kris 𐫱 Imprimatur.studio

@multipleks

Calm copywriter and typographic designer. Making beautiful publications & crafting compelling stories for discerning brands. Thinking about typefaces.

 Stockholm
imprimatur.studio
Joined June 2009
  • Tweets615
  • Following1.2K
  • Followers313
To write well, you have to edit well. Whether you write a small note or a long essay, you can’t just write and publish. When the words are written down, you’re only halfway there.
Screenshot of an essay titled 'To write well, you have to edit well'. The content discusses the importance of editing in the writing process, emphasizing that writing is only half the task. It includes three key points: 1) Beginner writers mistakenly believe the writing process ends once they reach the bottom of the page, while editing is where essential revisions occur. 2) Reading one's own work can inspire new ideas and improvements. 3) Allowing time to pass before editing helps in making more critical and necessary changes. The text highlights that effective editing involves reorganizing content and eliminating unnecessary parts, ultimately improving clarity and structure.

ALT Screenshot of an essay titled 'To write well, you have to edit well'. The content discusses the importance of editing in the writing process, emphasizing that writing is only half the task. It includes three key points: 1) Beginner writers mistakenly believe the writing process ends once they reach the bottom of the page, while editing is where essential revisions occur. 2) Reading one's own work can inspire new ideas and improvements. 3) Allowing time to pass before editing helps in making more critical and necessary changes. The text highlights that effective editing involves reorganizing content and eliminating unnecessary parts, ultimately improving clarity and structure.

6
Contrary to what I used to believe, there’s no shortcut to great writing. But with a good structure, thorough editing and a helpful review, you’ll make sure the ideas you present come through as intended. Here are 3 steps to improving your writing:
Screenshot essay titled 'The path to publishing is best walked several times' discusses the journey of writing and publishing. It presents the idea that great writing requires multiple iterations, detours, and collaboration. The essay emphasizes the importance of having a good structure, thorough editing, and receiving feedback. It includes three key tips for improving publications: 1. Write well by having a solid outline and clear sections; 2. Edit well by reorganizing content and removing unnecessary information; 3. Review well by sharing the work with a trusted individual for constructive criticism. The final message encourages persistence in writing.

ALT Screenshot essay titled 'The path to publishing is best walked several times' discusses the journey of writing and publishing. It presents the idea that great writing requires multiple iterations, detours, and collaboration. The essay emphasizes the importance of having a good structure, thorough editing, and receiving feedback. It includes three key tips for improving publications: 1. Write well by having a solid outline and clear sections; 2. Edit well by reorganizing content and removing unnecessary information; 3. Review well by sharing the work with a trusted individual for constructive criticism. The final message encourages persistence in writing.

14
You might think that you’ll get better at seeing what needs to be improved in your text every time you read your own words, but the fact is, you’ll develop blind spots after a while. Here are some benefits to sharing your work:
Screenshot essay titled 'Don't keep the first draft to yourself.' The essay discusses the importance of sharing writing for feedback, emphasizing that familiarity with one’s own text can create blind spots to errors. It highlights three key benefits of peer review: 1. A fresh perspective can quickly identify mistakes, 2. What seems obvious to the writer may not be clear to others, thus enhancing clarity, and 3. Important ideas might be overlooked, but external input ensures all necessary content is included. The essay concludes with a metaphor on collaboration improving the writing journey.

ALT Screenshot essay titled 'Don't keep the first draft to yourself.' The essay discusses the importance of sharing writing for feedback, emphasizing that familiarity with one’s own text can create blind spots to errors. It highlights three key benefits of peer review: 1. A fresh perspective can quickly identify mistakes, 2. What seems obvious to the writer may not be clear to others, thus enhancing clarity, and 3. Important ideas might be overlooked, but external input ensures all necessary content is included. The essay concludes with a metaphor on collaboration improving the writing journey.

7
These three mistakes ruin your writing. Writing a good text is not only about typing. There are more skills that should be applied and practised if you want your text to become better. Here are three mistakes that make your writing worse than it could be:
Screenshot of an essay titled 'These three mistakes ruin your writing' discussing how writing involves more than just typing. The author identifies three key mistakes: starting to write without an outline, thinking a piece is done after the last sentence, and keeping the writing to oneself without seeking feedback. The text emphasizes the importance of an outline for clarity, the need for thorough editing after completing the first draft, and the benefits of external proofreading. The essay includes subheadings and supporting points for each mistake, highlighting the value of structure, fresh perspectives, and comprehensive review in improving writing quality.

ALT Screenshot of an essay titled 'These three mistakes ruin your writing' discussing how writing involves more than just typing. The author identifies three key mistakes: starting to write without an outline, thinking a piece is done after the last sentence, and keeping the writing to oneself without seeking feedback. The text emphasizes the importance of an outline for clarity, the need for thorough editing after completing the first draft, and the benefits of external proofreading. The essay includes subheadings and supporting points for each mistake, highlighting the value of structure, fresh perspectives, and comprehensive review in improving writing quality.

14
After months of collecting information, writing, editing and proofreading, the day is finally here: you press ‘publish’. And then: nothing happens. Here are three mistakes that can explain the lack of traction for your report or publication:
A screenshot essay titled '3 mistakes people make when publishing a report'. The content includes an introduction discussing the disappointment of minimal traction after publishing a report. It outlines three common mistakes: 1. Exporting directly from Word, Pages or Docs, leading to a draft-like appearance, emphasizing the need for professional design. 2. Not optimizing for online reading, noting the challenges of navigating PDFs on mobile devices and suggesting a dynamic format for accessibility. 3. Not promoting the report adequately, stressing the importance of using brand elements to disseminate the publication through various channels. The essay concludes by encouraging effort in presentation to enhance credibility.

ALT A screenshot essay titled '3 mistakes people make when publishing a report'. The content includes an introduction discussing the disappointment of minimal traction after publishing a report. It outlines three common mistakes: 1. Exporting directly from Word, Pages or Docs, leading to a draft-like appearance, emphasizing the need for professional design. 2. Not optimizing for online reading, noting the challenges of navigating PDFs on mobile devices and suggesting a dynamic format for accessibility. 3. Not promoting the report adequately, stressing the importance of using brand elements to disseminate the publication through various channels. The essay concludes by encouraging effort in presentation to enhance credibility.

14
Three things that make a great publication: I've been designing books and long-form publications for over 17 years, and I've seen some repeating patterns that make up a great publication:
Screenshot essay titled 'Three things that make a great publication' discussing key elements of successful publications. The essay highlights three main aspects: 1) The writing, emphasizing the importance of engaging, flows naturally and humanizes the content, particularly contrasting it against AI-generated text. 2) The editing process, advocating for thorough editorial work and collaborative input to refine the text through multiple iterations. 3) The typesetting, underscoring the significance of precise typography and design details that enhance the reading experience. The author stresses that while writing and editing are often prioritized, typesetting should also be given serious attention, suggesting collaboration with a graphic designer to improve overall quality.

ALT Screenshot essay titled 'Three things that make a great publication' discussing key elements of successful publications. The essay highlights three main aspects: 1) The writing, emphasizing the importance of engaging, flows naturally and humanizes the content, particularly contrasting it against AI-generated text. 2) The editing process, advocating for thorough editorial work and collaborative input to refine the text through multiple iterations. 3) The typesetting, underscoring the significance of precise typography and design details that enhance the reading experience. The author stresses that while writing and editing are often prioritized, typesetting should also be given serious attention, suggesting collaboration with a graphic designer to improve overall quality.

1
19
Rökstenen – The Rök stone – is inscribed with runes. The longest known runic inscription in stone, actually. It’s encrypted in language as well as in letters. Adding to the deciphering challenges is the fact that it is all written in scriptio continua – continuous writing.
Image from Kris 𐫱 Imprimatur.studio (@multipleks)
1
105
I’ve shared some thoughts on how nice it is to have some space between words, making texts easier to read. Word spacing hasn’t always been a convention. NEQVEPORROQVISQVAMESTQVIDOLOREMIPSVMQVIADOLORSITAMETCONSECTETVRADIPISCIVELIT open.substack.com/pub/typogr…
Image from Kris 𐫱 Imprimatur.studio (@multipleks)
20
Gerrit Noordzij’s theory of writing was in the spotlight of our typographic book club recently. His attempts to establish a unified theory, combining history, technology and language, is collected in his pamphlet The Stroke. A challenging text but it sparked good discussions.
Image from Kris 𐫱 Imprimatur.studio (@multipleks)
1
3
52
15 years of distraction. #MyXAnniversary
Image from Kris 𐫱 Imprimatur.studio (@multipleks)
32
Load more