
IA polymath with SEO, Content Strategy, UX, Human AI. Former Pres @iainstitute #inmemoriam. Constructive irritant. Avowed heretic. Heresy here is my own.
Seattle
Joined April 2008
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- Following888
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Marianne Sweeny retweeted
RSI doesn’t require new DC infra; but it will require your data not sold to the buyers
Marianne Sweeny retweeted
Been working on my new approach to building presentations.
Inputs:
Readwise: highlights and notes
Slack: All my crazy ideas and videos internally
Linkedin: All my posts, comments + performance
Code:
Compare my new reads and thoughts to existing slides and notes
Find what I am thinking about, saying, highlighting that could challenge my existing slides or make them better.
Output is what you see in the video - I get to decide what makes sense to add and not, in a loop that trains the system why I think the way I think about what makes it into my decks.
Marianne Sweeny retweeted
Replying to @gaetano_nyc
I think you got to look at everything holistically, but couldn’t you say:
How can you ‘only do SEO’ and not consider content marketing?
How can you ‘only do email marketing’ and not lifecycle marketing?
All the naming semantics is about business goals and framing.
Marianne Sweeny retweeted
Replying to @YoungbloodJoe
A LOT of people think they are qualified for this gig and applied.
You can't control anthropic, you can control what you do next, maybe they got this decision wrong.
Maybe they'll scan your twitter handle and see this post and others like it and not consider you for future roles because messages like this aren't constructive and show low humility.
Saying they want a yes man is quite the jab. Maybe they do want a leader and maybe they define leadership differently than you do. That is OK.
Latsly, people would ask me in the early days when companies didn't pick me for jobs if I thought was it b/c you are black? I was like, how TF would I know? I would never assume anything about a company, and I don't control them, I did say...if you don't hire me, I'm going to try to get hired by a competitor and make you wish you did, I can't control my skin color, I can control my network and what I research and what I put into tghe world.
Ultimately, 20+ years later I have no idea if people didn't hire me because I was black or not, but by focusing on what I could control, I built Seer. Worked out ok.
Keep ya head up, focus on what you can control and what you put into the world and life will hopefully give you whatever it is you want.
Marianne Sweeny retweeted
If you're a researcher in academia using Keras 3 (PhD student, postdoc, professor...) and you want to train on TPUs, you could receive compute awards from Google for your research. Google is running a new academic grant program, separate from the TPU research cloud.
You can contact me with a few words about your research and I can refer you -- [email protected]
Marianne Sweeny retweeted
The #1 Skill to Master AI Isn't What You Think (Hint: It's Not Prompt Engineering).
1/16
You know that frustrating feeling when you ask an AI a question and it gives you a useless answer?
You tweak the prompt, add more detail... and it's still not quite right.
What if the problem isn't the prompt? What if the key to unlocking your AI's true power is your mindset? 🤯
A thread. 🧵
2/16
For years, the AI race has been about one thing: building bigger, "smarter" models that crush static benchmarks like MMLU and GSM8K.
The goal has been to create an AI that can ace any test on its own.
But this has a huge blind spot.
3/16
This approach creates AIs that are brilliant test-takers but terrible collaborators.
It's like training a student to get a perfect SAT score but never teaching them how to work on a team project.
They have the knowledge, but they don't know how to be helpful.
4/16
But a fascinating new paper by Christoph Riedl and Ben Weidmann just flipped this entire idea on its head.
They analyzed 667 people working with AI models (GPT-4o and Llama-3.1-8B) and didn't just look at the AI's score.
They measured something new.
5/16
They measured Human-AI Synergy.
In simple terms: How much smarter does the AI make the human?
They calculated an "AI Boost" for every single person—the exact performance uplift they got from collaborating with the AI.
And that's when things got really weird.
6/16
They found that some people got a HUGE boost from AI, while others got very little.
And it wasn't just about how "smart" the person was. In fact, they proved that your individual problem-solving ability is a completely separate skill from your ability to collaborate with an AI.
So what's the secret sauce that separates the master collaborators from everyone else?
7/16
The secret is a psychological concept called Theory of Mind (ToM).
It's your ability to think about what another agent (person, or in this case, an AI) knows, believes, wants, and intends.
It's basically your capacity for "mind-reading."
(And yes, they actually measured this.)
8/16
The results were stunning.
A person's Theory of Mind score was a massive predictor of their success when working with an AI.
But it had ZERO correlation with their success when working alone.
It's a pure collaboration skill.
9/16
So what does "Theory of Mind" look like when talking to an AI?
It's not about writing hyper-complex, 1,000-word prompts.
It's about the small, social cues you use:
Providing context ("Explain this like I'm 15")
Stating your intent ("My goal is to write a blog post")
Seeking confirmation ("Is my approach correct?")
Challenging the AI ("I think you might be wrong about that")
10/16
Think of it like this:
People who treated the AI like a vending machine (input command → get output) got mediocre results.
People who treated the AI like a brilliant, but slightly clueless, intern got AMAZING results.
They managed the AI, they didn't just command it.
11/16
But here's the part that really blew my mind.
ToM isn't just a fixed trait. The researchers found that moment-to-moment fluctuations matter.
When a user showed more perspective-taking within a single conversation, the quality of the AI's response went up immediately.
Your effort to "mind-read" the AI directly improves its output in real-time.
12/16
So, how can YOU use this?
Stop obsessing over the "perfect prompt."
Start thinking like a manager. Your new mental model for AI interaction shouldn't be "Command → Execute."
It should be "Dialogue → Co-create."
13/16
Here's a simple experiment to try this week. Next time you use an AI, don't just ask a question. Instead:
State your knowledge level: "I'm a total beginner at this..."
Ask it to explain its reasoning: "Can you walk me through your steps?"
Give it a role: "Act as a skeptical editor and critique this paragraph."
Watch what happens.
14/16
This research is so much bigger than just getting better answers from ChatGPT.
It's a roadmap for how humans can effectively partner with new forms of non-human intelligence. It shows that social-cognitive skills are becoming more, not less, valuable in a world filled with AI.
15/16
The future of AI isn't just building a better brain.
It's building a better partner.
And the most important part of any partnership is the effort to understand.
16/16
This is truly game-changing work. If you're fascinated by this, go read the full paper "Quantifying Human-AI Synergy."
All credit to the authors for this incredible insight: Christoph Riedl (@criedl on X) and Ben Weidmann.
Marianne Sweeny retweeted
Linkedin now presenting Information Architect/Data Modeler job descriptions.
Follow the breadcrumbs IA peeps, our future lies in system thinking, machine readable annotations, cross-application label, structured data and ...
Marianne Sweeny retweeted
Stephen King Is Right: Give 'Evil' a Season 5! @Collider #SaveEvil #EvilSeries
collider.com/evil-season-5-s…
Marianne Sweeny retweeted
My latest blog post: Information Architecture & SEO - with inspiration from The Home Edit. lnkd.in/g38AK8Mr #seo #informationarchitecture
Marianne Sweeny retweeted
Brandolini's law
“The amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it.”
Brandolini's law, also known as the bullshit asymmetry principle, is an internet adagecoined in 2013 by Alberto Brandolini (@ziobrando), an Italian programmer, that emphasizes the effort of debunking misinformation, in comparison to the relative ease of creating it in the first place.
en.m.wikipedia.org/wiki/Bran…
Marianne Sweeny retweeted
Subscribe to my new blog on Medium! I plan to write regular (weekly, at most) articles on topics like #SEO, #OrganicSearch #PaidSearch, #InternationalSEO, #ProductManagement, #DigitalMarketing .
lnkd.in/gDmuRN73
Marianne Sweeny retweeted
Thrilled to collaborate with lyricist Lynn Ahrens on this Get Out the Vote effort! Register now! youtu.be/Kf4poOVjUVk?si=r3XO… via @YouTube
Marianne Sweeny retweeted
And here is where it begins. Front ends IA departed with @iainstitute. You can tell by looking most of the current website navigation systems. Backend IA is the future, system thinking, soft system methodology, cross discipline education to better embrace machines as users.
Five years ago today, @iainstitute ceased to exist due to professional ennui, lack of vision and "palace intrigue" were the causes. In its place, emerges a new version of information architecture, one that will have a bigger role in the development of human intelligent apps.
Marianne Sweeny retweeted
10/ 3. GenAi’s huge impact on our environment. In order to power the technology,massive amounts of energy and water are needed, which communities that power these models do not have. Not to mention massive carbon output. This is something @SashaMTL or @_KarenHao could speak on.
Marianne Sweeny retweeted
This will be a challenging task. Only this month we lost over 5,800 followers.
Our visibility is in your hands. Amplify our voice.
This Post is from an account that no longer exists. Learn more
Marianne Sweeny retweeted
Marianne Sweeny retweeted
Did you know: there are limited solutions for curbing Deepfake Porn? We must foster more informed friend groups, better platform processes, legal recourse & technical solutions to help those most harmed by this -- teen girls.
New from me in @TeenVogue.
teenvogue.com/story/how-to-s… with @BrunaTrevelin @SashaMTL @witkoochocinco @lizallendorf @BrigitteTousi. – at Shoreline, WA
Marianne Sweeny retweeted
The cynics will tell you that one vote won’t change anything.
But what they don’t tell you is that nothing can change without a vote.
The truth is, the world doesn’t belong to the cynics. It’s up to us.
New York: It’s time to vote.🗳️
Tuesday, June 25th.
Spread the word.
Marianne Sweeny retweeted
My recent #TEDx talk on #AI is now live: 'What Could, Should, and Would AI Do?' or 'How to be a good 'parent' to AI' youtube.com/watch?v=rkB2Djlp…


























