Bloomberg Real Economy reporter. Proud husband of Marie and father of Veronica. Email me at msasso9@bloomberg.net

Atlanta
Joined September 2008
Americans keep spending despite feeling awful financial, tapping AI to lower grocery bills and taking out home equity lines of credit. My latest with colleague Catarina Saraiva bloomberg.com/news/features/…
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Mortgage rates are spiking at exactly the wrong time for the GOP. Affordability is shaping up as the story of the midterms, and housing costs helping driving the wave of populism that could sink Republicans' chances. bloomberg.com/news/articles/…
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Even some long suffering parts of Appalachia saw surprising turnaround in migration in the 2020s, like West Virginia and eastern Kentucky. Southern Appalachian areas saw a surprising surge in young people, per a Virginia demographer's research. bloomberg.com/news/articles/…
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AI is causing a surge of new small business startups. It's never been easier to start a business. One caveat: are we seeing the rise of the AI-slop business, where it's so easy founders are throwing anything against the wall? bloomberg.com/news/features/…
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The South and Mountain West keep winning the battle for talent. From 2020-25, states in those regions made up all 10 of the top 10 states in working-age population growth from new Census data. My latest with Jade Khatib bloomberg.com/news/articles/…
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President Trump has thrown almost every affordable housing idea against the wall to see what'll stick - 50-yr mortgages, builder antitrust cases. Will any? Check out Bloomberg Intelligence's Votes & Verdicts podcast. linkedin.com/safety/go/?url=…
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Redistricting" (aka gerrymandering) is big news in TX and CA and beyond, but South Carolina is showing it's risky. An effort to squeeze out high-profile Dem Rep. Jim Clyburn could wind up costing Republicans a seat, some in the GOP fear. w/Anna Edgerton and Christoper Cannon
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Atlanta area and GA politicians are eager to take on private equity home investors, not waiting on Trump's next move. My latest with @kristoncapps bloomberg.com/news/features/…
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There's a party on Wall Street, and many US small businesses wonder where their invite went. Small firms lag the blowout profits of big corporations, creating the latest K-shape for the economy. With my colleagues Mark Niquette and Steven Church bloomberg.com/news/articles/…
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Jobseekers are giving up their pickiness in a weak hiring market. Hard-to-fill jobs in substitute teaching, corrections, solid waste and "traffic flagging" are seeing more applicants lately, employers say. (free link) bloomberg.com/news/features/…
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US companies' fear of firing appears to be coming to an end. A rash of layoffs by Amazon, Target and UPS suggests US firms are more willing to part with employees. Is the "low hire, low fire" labor market ending? My lastest with colleague Julia Fanzeres bloomberg.com/news/articles/…
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