Head of Marketing @WeatherbysLtd. Passionate about #marketing, #digital, #crypto, #leadership and bizarrely slow disco music
Belfast, Northern Ireland
Joined August 2011
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Mark Whyte retweeted
Amazon went public this day in 1997.
$1,000 invested in the IPO…
… would be worth $1.5 million today.
Here’s more on the early days…🧵
Mark Whyte retweeted
There's a tradition of film directors and studios congratulating each other for beating their box office records. A THREAD
In 1977, when STAR WARS beat Jaws to become the highest-grossing movie ever, Steven Spielberg took out the below ad for George Lucas in
@Variety
1/11
Mark Whyte retweeted
Marketing Strategy for $800:
What's the biggest lever marketers can pull to make their company more profitable?
The answer will surprise most of you... 🧵
Mark Whyte retweeted
We’re so excited to be working in partnership with @TheKennelClubUK with the launch of their new DNA testing service to improve & protect dog health and promote responsible dog breeding. The service leverages our proven laboratory track record and latest in-house molecular tech.
The new Kennel Club DNA Testing Services are now live! Find out what diseases your dog may be affected for, and what conditions they may be at risk of passing to their puppies should you decide to breed. Browse our product menu and buy your test kit at: thekennelclub.org.uk/KCDNATe….
Mark Whyte retweeted
📚 Stories behind the stats - including the sire who covered a whopping 382 mares
Martin Stevens studies the fascinating figures contained in the Return of Mares
Story live 👉 bit.ly/3TUOi9e
Mark Whyte retweeted
Damn. The new Uncommon campaign for BA IS 👌. Over 500 unique pieces of creative.
Mark Whyte retweeted
This is @WhatsApp's wild new ad in Piccadilly Circus, London
watch to the end 😯
Mark Whyte retweeted
I love how much he hates this. Like seeing Peter Kay on holiday and shouting GARLIC BREAD repeatedly an inch away from his face xitter.cf/oasisclip/status/15542…
Mark Whyte retweeted
On Jan 3, 2009 #Bitcoin was born, operating without economic value for 504 days until May 22, 2010 ("Pizza Day") when two pizzas traded for 10,000 BTC. Satoshi disappeared Dec 13, 2010 without profiting in any way, completing the ethical launch of the world's first digital money.
Mark Whyte retweeted
Here's everything I know on:
• How PPC kills long-term sales
• Why you need brand advertising to fix it
TL;DR performance ads can't convert 95% of total revenue. You need brand ads to create future demand and profitable, long-term growth
youtu.be/kbM_nDdorDA
Mark Whyte retweeted
Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context.
But why split brand & activation at all? Why not do both at once?
1/16
Mark Whyte retweeted
We are Amazon's #1 drinkware supplier. In 2022 we will sell over 4 million tumblers and water bottles.
Over the past few years, we have spent over $10 million on Amazon ads.
This month our budget went to $0.
A thread about our change of heart with Amazon Advertising:
