1/ What’s the point of your funding round announcement?
Hint: it’s not announcing your funding.
A thread.
Marek Unt retweeted
The unlikely has happened. Finally, there's a solid startup marketing course + community available in the small language that is Estonian. Learn from the people that helped the likes of Bolt and Wise grow - @KarolaKarlson @mrknt @marelleellen and others gritpodcast.ee/
Marek Unt retweeted
If only journalists knew how much PR folks protect them from clients/executives & their (not-so newsworthy) whims. Keeping them at bay is like 35% of our job! Think your inbox is jammed with irrelevant stuff now? Imagine if we didn't control pitch frequency, content & context.
Just wow...
Journalists suspended from Twitter so far tonight:
• @atrupar (WaPo)
• @drewharwell (WaPo)
• @rmac18 (NYT)
• @donie (CNN)
• @mattbinder (Mashable)
• @micahflee (The Intercept)
• @webster (freelance)
Marek Unt retweeted
So much to talk about in @atomico's latest State of European Tech Report - but this, this is good news 🌟
"Purpose-driven unicorns now account for 12% of all European unicorns" 🦄
Marek Unt retweeted
The ideal number of investor quotes in your funding press release?
Between 0 and 1.
(tbh leaning towards the lower end...)
The ideal number of investor quotes in your funding press release?
Between 0 and 1.
(tbh leaning towards the lower end...)
A reminder: the world doesn't care about your new product.
It cares about its value to them.
And value is personal.
So know your audience and ask yourself, "why should they care?".
Client: We figured we'll use Lorem Ipsum for the website hero until we're ready with the final design.
Me:
Marek Unt retweeted
Dear PRs trying to sell me PropTech stories: I am literally NOT interested unless there is a climate / net zero angle. The built environment is a massive CO2 emitter. Please do your homework…
Marek Unt retweeted
trained my tiktok algorithm to show videos that are so surreal you feel like you’re dreaming. here’s a thread of my favorites
Marek Unt retweeted
🚀 🇪🇪 Estonian-founded Yaga raises €2.2 million to take social e-commerce movement to emerging markets 🌍
Aune Aunapuu: "We are big believers in the circular economy, and it’s great to see thrifting come into fashion "
eu-startups.com/2022/11/esto…
I love engineers. As a communications person in tech, I've worked with many talented tech founders and leaders.
But the most frustrating part of the job has been convincing them that some things don't lend themselves to a software engineering approach.
Humans are messy. 🤷♂️
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Yaga (@yaga_za), a circular economy startup out of Estonia that wants to become the Vinted or Depop of Africa, has just raised $2.2 million. (via @tasjourno)
businessinsider.com/pitch-de…
"I personally believe that sustainability and sustainable fashion will spread all over the world," she (Aune Aunapuu @tulekera) told Insider. "The west – Europe and the US – is just leading the trend."
🚀
Marek Unt retweeted
🫡💙
Why Sunsetting the @TwitterComms team is shortsighted. A thread 🧵 and a love letter.
















