Writing about AI, business & design + running X experiments.
Joined February 2010
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Stanford University just released a behemoth 386-page report on AI.
"The State of AI in 2023."
Here are the key takeaways:
Holy smokes!
My ChatGPT + ads tweet went nuts. 1 million views in 24hrs.
The ad industry is scrambling.
Some see it as a threat, others as an opportunity.
Creative teams are being redefined in real time.
Check out more insane use cases below 👇
Calling AI in ads 'stealing' or 'copying'? You're missing the point.
My examples show what's possible, & the possibilities are endless.
Want authenticity? Sketch your ideas, snap a photo, craft a prompt, then let AI evolve it.
Adapt or fall behind.
Start creating now.
Where it all started:
xitter.cf/mrgreen/status/1904886…
Ok, I'm breaking my Twitter silence for this:
The AI image generation war for ads is over. ChatGPT Image won.
Ad teams are about to get smaller. Way smaller.
The use cases are mind-blowing 👇
Hack for unlimited ad creatives:
Step 1: Sign up for an ad template vault (e.g. worldsbestads.com or litehousecreative.com etc, there are 100s of others).
Step 2: Download templates.
Step 3: Hit up ChatGPT with "create a similar ad for [your product]".
Boom. Done.
(tweak the prompt to nail your brand, etc.)
Another amazing example for ecom:
ChatGPT Image + Kling
h/t @DenneyDara for the image.
Lord of the Rings by Studio Ghibli
This would have taken years + millions of dollars to make.
It cost @PJaccetturo $250 in Kling credits + 9 hours to edit.
I keep getting blown away by the possibilities with AI.
