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INSCOBEE Coral Haze is expected to achieve record-high sales in its beauty category. The company announced on the 5th that domestic and international sales have been rising sharply, driven by the launch of new products and the promotional impact of selecting Choi Beomgyu as a model for Korea and Japan. After announcing Choi Beomgyu as a model in November, Coral Haze’s Glow Lock Jelly Tint gained nicknames like “Beomgyu Tint” and “Lock Tint.” It sold out on its first day of launch at Olive Young in Korea, and similar sell-out cases followed in Japan due to a surge in sales. The company attributed the increase in sales and exports to the synergy between the trendy, stylish image of Beomgyu, a global idol group member, and Coral Haze’s brand. A company representative stated, “We are struggling to meet the growing number of orders from distribution channels like Olive Young, as sales continue to rise. Our flagship product, the Glow Lock Jelly Tint, which launched simultaneously in Korea and Japan in November, has already secured orders for 300,000 units in Japan alone within two months, marking the start of its success.