Frida Marina

BTS V, Brand Value Created by Name Alone Reaches a Whopping ‘5.2 Billion Won’ The global influencer marketing analysis platform Lefty released a report analyzing the media value generated at the 2027 S/S Paris Fashion Week. Media value is an indicator that converts the brand exposure effect generated through social content from September 28 to October 7 into advertising value, and it is used in the fashion industry as a key metric for evaluating the influence of individuals and brands. In relation to Celine, for which V serves as an ambassador, he generated media value of $3.84 million (approximately 5.2 billion won). The total media value recorded by the Celine brand at this Paris Fashion Week was $17 million (about 22.9 billion won). Notably, V accounted for 23% of the brand’s total media value without attending the 2027 S/S women’s collection show held in Paris on the 3rd (local time). This is an overwhelmingly high figure among related influencers. When V attended the 2027 S/S men’s collection show in June, he demonstrated an extraordinary presence, generating more than 7.5 million SNS interactions and over 2.2 million mentions in just two hours. In response, Vogue France highlighted V’s popularity as “a phenomenon.” 🔗 naver.me/F8lIvmNx