Follow me for news on #Digital #Marketing #Leadership. Views are my own.
Essen, Nordrhein-Westfalen
Joined September 2009
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Marcel M.Siegert retweeted
It's crazy how slow and inaccurate ChatGPT's internet search is.
Don't use it for academic purposes, this free AI tool is much better.
Here's a simple tutorial on how to access and use this tool:
Marcel M.Siegert retweeted
Thinking strategically is about asking the tough questions. Your experience may give you a unique lens to view a problem. Push yourself to use it. hbr.org/2016/12/4-ways-to-im…
Marcel M.Siegert retweeted
Die Inflation verändert Konsumgewohnheiten – und lässt damit Traditionsmarken aussterben. Ein Überblick, welche Marken im vergangenen Jahr verschwunden sind. wiwo.de/unternehmen/handel/p…
Can Design Thinking Succeed in Your Organization? sloanreview.mit.edu/article/…
Marcel M.Siegert retweeted
The research is clear. Loneliness is bad for everyone — individuals and companies. It’s on managers to foster a sense of belonging for their teams. hbr.org/2017/06/burnout-at-w…
Marcel M.Siegert retweeted
Science-backed steps to improve meetings and build trust. mitsmr.com/3XNMUYq
Marcel M.Siegert retweeted
Meaningful Brands 2023: Havas legt aktuelle Markenstudie vor Seit 2008 untersucht die Havas Group mit ihrer globalen Markenstudie Meaningful Brands, wie Marken sich einen nachhaltigen Bedeutungspart im Leben der Menschen erarbeiten können.
blachreport.de/?p=56296
ChatGPT & Co: 40 Prozent der Deutschen fürchten um ihre Jobs netzoekonom.de/?p=18521 via @Netzoekonom
Marcel M.Siegert retweeted
One of the biggest opportunities generative AI offers to businesses and governments is the ability to augment human creativity and overcome the challenges of democratizing innovation. hbr.org/2023/07/how-generati…
Marcel M.Siegert retweeted
The information we read or hear forms a network in memory that helps us process the information later. This is used as a cue to judge information as true: mitsmr.com/3Cc0L2J
Marcel M.Siegert retweeted
A center of excellence is essential for companies seeking to address problems that are challenging and complex and have a potentially high value. Read on: mitsmr.com/413Bgto
Why We Need a New Formula for Creativity in B-to-B Advertising adweek.it/3CrhIVG
Marcel M.Siegert retweeted
Effective leadership in a hybrid world requires different skills that go beyond traditional team leadership: mitsmr.com/3cUTiZ8
Seven new no-cost generative AI training courses to advance your cloud career @googlecloud cloud.google.com/blog/topics…
Marcel M.Siegert retweeted
When trust cultivates purpose and purpose generates energy, people are more likely to become productive, engaged collaborators: mitsmr.com/38rqkLJ
Marcel M.Siegert retweeted
Corporate purpose can have an impact only if senior leaders thoroughly embrace it and are prepared to make changes in how the company conducts itself. mitsmr.com/3Mrn7Pk
Marcel M.Siegert retweeted
Five questions to guide one-on-one meetings:
1. What’s going well?
2. Where can I help?
3. What are your top priorities these days?
4. Is there anything new or upcoming you’d like to put on my radar?
5. How are you feeling outside of work?
mitsmr.com/3XNMUYq
Google to test ads in generative AI search results reuters.com/technology/googl…
Marcel M.Siegert retweeted
When trust cultivates purpose and purpose generates energy, people are more likely to become productive, engaged collaborators: mitsmr.com/38rqkLJ
Airbnb says ‘full funnel approach’ to marketing is driving ‘strong’ ROI marketingweek.com/airbnbs-fu…