818 is officially the fastest growing tequila brand above $25 in the United States. In the latest 4 weeks, 818 Tequila outpaced the category in volume sales, growing 73% year-over-year compared to the category’s -0.4% decline. Additionally, 818's Blanco is the fastest growing Blanco in the category with volume up 58%, while its Reposado is also No. 1 in growth with volume surging 122%. 818 announced its partnership with Sazerac in April which has provided greater distribution and merchandising opportunities. Kendall Jenner launched 818 Tequila in 2021.