Engaging donors, motivating action and inspiring philanthropy for nonprofits.
VA, DC, NY
Joined May 2008
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Digital advertising is like a water faucet. You have to turn it on and wait a bit for it to get hot. If you keep turning it off and on it can’t optimize. + Helps get your controls identified before the costly Year End digital season #BridgeConf22
Cotargeting your direct mail leads with display campaigns and social ads is a “true surround sound campaign.” Find donors where they are and generate the least friction in letting them choose how they want to give. #BridgeConf22
What is your “why”? Keep it front and center as an antidote to the chaos of a changing world. @Kim_Becking #changemakers #BridgeConf22
Standing room only for @kim_becking —and a standing ovation for all the #changemakers here who make good news happen #BridgeConf22
You can afford to test sustainer asks! Eliza Slone shares how proper planning—and a bit of fine print!—helps riskier tests break even or net. @railstotrails #BridgeConf22
“Two more monthly donors needed? I can be half the solution.” Rails-to-Trails tip: Micro goals boost response and let donors know how valuable they really are individually. #bridgeconf22
Who is keeping their pandemic-acquired donors? Alisa Borland sees the monthly giving infrastructure @railstotrails built out and tested for years as key to file stability today #BridgeConf22
Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021 starting in 3 in Annapolis 1-2. #bridgeconf22
Catching up with fundraising friends is a one of our favorite things @BridgeConf. Another favorite: the education sessions. Looking forward to a day of great information and ideas! #bridgeconf22
One day until @BridgeConf! We can't wait to share sustainer success stories on Thursday morning. Hope to see you there -->Million Dollar Year: How Rails-to-Trails Conservancy Grew Sustainer Revenue by 50% in 2021 cdmcd.co/q9LwMv #BridgeConf22
Why we love handwriting in direct mail fundraising. (Hint: it's the same reason we love any direct marketing tactic.) #nonprofit #directmarketing
What's this? Gorg! (We're channeling our inner Jonathan today.) It's also the spectacular GROWTH of @railstotrails sustainer program. Hear how we did it on 7/28 with MKDM's Eliza and RTC's Alisa and Peter at the @BridgeConf #bridgeconf22. See you there!
MKDM is thrilled to represent @BrooklynBotanic winning multichannel campaign @TheDMFA this afternoon! So proud to partner with a dedicated team doing incredible - and beautiful! - work for Brooklyn. And super props to @IcarusSoaring for his incredible work! #award #brooklyn
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There go my clients and @mkdm teammate being amazing again @TheDMFA (Extraordinary creative and strategy from offscreen MKDM’er Genni Shaw.) So proud to work with these people and to do this work!✊ @PPMarMonte @PPGreaterOH
Calling all advocacy, health, human services, chapter, and storytelling nonprofits! Don't miss this must-attend webinar from @mkdm @PPMarMonte & @PPGreaterOH on telling national stories to raise more money locally #fundraising #nonprofit
Red State - Blue State: Telling National Stories for Local Donation
3/24 @ 2 pm ET
members.dmfa.org/events/Deta…
We can’t wait to share the virtual podium with our amazing clients from @PPMarMonte and @PPGreaterOH on March 24! Sign up for lively discussion and informative case studies. See you there!
Red State - Blue State: Telling National Stories for Local Donation
3/24 @ 2 pm ET
members.dmfa.org/events/Deta…
