@MKassan

Bruno Mars and Frank Sinatra’s biggest fan. Founder of @MediaLink. All good.

 New York & LA
medialink.com/michael-kassan
Joined April 2009
  • Tweets160
  • Following201
  • Followers2.4K
8Media
As we binge-watch more than usual at home this weekend, I need to do some "shameless promotion." Can't say enough about @PrimeVideo ‘s #TalesFromTheLoop, premiering tmrrw. Couldn’t be prouder of my son @adamkassan for producing this artful series. bit.ly/3bO2DOQ

Simon Stålenhag Inspired Sci Fi in Tales from the Loop | Prime Video

Watch the cast and crew of Tales from the Loop discuss the Simon St...

youtube.com
5
2
13
I'll show you mine... Please show me yours 🇺🇸
2
1
19
An interesting take on @PittmanRadio’s dedicated approach to brand building and how it’s shaped the evolution of @iHeartMedia: jacobsmedia.com/bob-pittman-…
2
2
15
#greycroftsummit @MKassan interviewing @Microsoft's Kevin Turner - talking when to move on, but I still prefer this xitter.cf/jowrotethis/status/651…
1
6
A must-read for all of those intrigued by the ever-evolving #PremiumVideo industry, via @FWCouncil xitter.cf/MediaLink/status/72283…
1
2
1
17
Our must reads this week: ow.ly/WNsJv HT @frogdesign @HarvardBiz @rebrebele @AdamMGrant @ZDNet @mkrigsman @LBDesmond @mkassan
1
4
4
Join me this Fri, 9:30a at Javits Center for a @StreamConNYC Industry Summit Keynote ab the future of the ad world! xitter.cf/tubefilter/status/6594…
Tubefilter@tubefilter28 Oct 2015
Here's what 3 of @MediaLink's clients have done to adapt their business practices to the world of online video bit.ly/MediaLinkClients
2
3
Michael Kassan retweeted
cary tilds@ctilds27 Oct 2015
Radio is a beacon of a tribe. @iHeartRadio @MKassan #GroupMNext
4
4
Michael Kassan retweeted
Neil S. Carty@NeilCarty30 Sep 2015
Last year @nba had 25 players featured in national advertising campaigns #ForTheWin #AWXII mark Tatum @MKassan #MediaLinked
1
1
8:30am ET: Tune in to @Morning_Joe for an interview w @keithweed & me re: topics of interest at @advertisingweek 2015
2
3
"Yahoo's search ad business appears to be experiencing a rebirth" @petersontee on revenue increases at @Yahoo. bit.ly/1KpxCRh
2
Imp shift in studios recognizing value in WOM mktg. Congrats @theAmplify on success of #papertownsjourney via @CNBC cnb.cx/1MqePWv
2
2
Congrats to the fiercely creative #talent announced in @AdWeek's "America's Most Inventive Talent" list—via @nudd buff.ly/1OmL5at
4
#Facebook continues to embrace video with Bumebox partnership—@iheartradio takes part with live @maxgschneider Q&A. buff.ly/1REuJzZ
2
Exciting news: @Marchex has partnered w/ @LightReaction to launch M-Call, a click-to-call #mobile performance product buff.ly/1gDRHqr
2
.GSK is conducting a global review of media planning & buying - global media spend on the account is $900MM buff.ly/1e15BRf
1
#Radio: the most regular part of a media diet. My most recent post on the power of sound bit.ly/1fFDIjA via @MediaVillageCom

Radio Redux: Why You Might Be Missing the Masses

Radio reaches 93% of all adults age 18+ every week. TV is second at 87% and smartphones are third with 70%. I'm struck by the yawning gap between radio’s efficiency and its waning share of ad budgets.

mediavillage.com
2
#Microsoft just announced #Cortana—a new suite to combine #bigdata & analytics for enterprise customers. Take a look: buff.ly/1CBJqNp
Data is in the DNA of which mktg-ers today? My conversation with @MKassan iheart.com/show/47-Media-Lin… #DailyDose
1
1
MUST SEE Clear your calendar! Pinterest @ESHP + VICE @ShaneSmith30 + Bank of America @MeredithVerdone #PinterestPorch specialannouncement5571a8727…
2
14
13
Load more