@LightReaction

We guarantee real outcomes for brands by combining proprietary media, data, and technology at scale.

 New York, USA
lightreaction.com
Joined December 2014
  • Tweets203
  • Following214
  • Followers206
22Media
In our latest blog, we discuss our mission to provide Real Outcomes by Aligning Machine Learning with Business Rules lightreaction.com/en/blog/al…
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On stage now at #CES2017 @blesser with panelists from @Mastercard @Jivox @VideologyGroup @GeometryGlobal
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Light Reaction retweeted
Jivox@Jivox4 Jan 2017
What is the #FutureofAdvertising? Come join @Xaxistweets and @Jivox tomorrow at #CES2017 to find out! bit.ly/2iIke2y
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Light Reaction retweeted
plista@plista21 Dec 2016
#Native, #Video & #Programmatic are the essentials for #MobileAdvertising success. Read more about it here goo.gl/KffEVu

Native, video and programmatic are the essentials for mobile advertising success

thedrum.com
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Listen to GroupM NA CEO and our alumni Brian Lesser on the inaugural AdExchanger Talks podcast! xitter.cf/adexchanger/status/810…
AdExchanger@adexchanger19 Dec 2016
GroupM CEO Brian Lesser talks business on the first episode of the AdExchanger Talks podcast. Listen here: bit.ly/2fxXxt4
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Our Global COO Evan Schwartz talks about cross-device targeting in this new report from @eMarketer. xitter.cf/emarketer/status/80950…
EMARKETER@eMarketer15 Dec 2016
Marketers continue running into challenges with cross-#device targeting: bit.ly/2hS1OZm
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Congratulations to Nicolas Bidon on being named Global President of Xaxis! xitter.cf/xaxistweets/status/806…
Xaxis (no longer active, follow @WPPMedia)@XaxisTweets7 Dec 2016
Today we are proud to announce the promotion of Nicolas Bidon as our Global President. bit.ly/2gbyv2w
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Light Reaction retweeted
Ad Age
@adage29 Nov 2016
GroupM integrates data on billions of consumers in one new platform bit.ly/2gBJ1o8
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What makes our VP of Business Operationss Rosa Markarian a great candidate for the Digital Female Leader award? hubs.ly/H05cRjd0
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VOTE for our VP of Business Ops Rosa Markarian for the Digital Female Leader award presented by Women in Digital. hubs.ly/H05bstj0
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Light Reaction retweeted
david kaye@davidkaye63 Nov 2016
Eric from Light Reaction talking performance marketing to kick off the Miami @masterclassing! @LightReaction
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Looking to learn more about Performance Based Outcomes? Check out our Resources section! lightreaction.com/en/resourc…
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Join us today #MMS2016 during Ad Week w/ Global CEO, @Bob_Walczak @ModernMSummit hubs.ly/H04gHzM0
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Our EMEA team continues to pop up @dmexco with Chris Mohr in the @Campaignmag series in Cologne #dmexco
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Rosa Markarian from our Light Reaction EMEA team @dmexco part of the @Campaignmag series #dmexco
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Need a charge? We got you covered. Stop by the GroupM Booth at #DMEXCO for a Light Reaction portable charger!
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Head of Light Reaction, Netherlands Kevin van der Straat discusses how Insights + Transparency = Performance Success bit.ly/2cpS7QB
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Join us & our Global CEO, @Bob_Walczak at #MMS2016 during Ad Week in #NY on Sept 26th hubs.ly/H04gHS60 @ModernMSummit
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Huge thank you to @bob_walczak, CEO of @LightReaction for joining us in NY for our show 9/26! Can't wait: trib.al/zUfgkzK
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CEO Light Reaction, Bob Walczak on the Top 5 Rules for Driving Real Performance Based Outcomes from @CampaignLiveUS: hubs.ly/H04dkkT0
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