4x Founder & CEO, entrepreneur, author, speaker, PR & marketing leader, & digital brand strategy professor. Communications, entrepreneurship, & leadership.
Boston, MA
Joined October 2007
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Proud of our marcomms agency! The Nova Method was recognized in @PRSA Colorado’s 2026 Gold Pick Awards for Best AI Integration and Digital Innovations – Agency! AND the 2026 MarCom Awards honored the firm with Platinum and Gold awards for its global public relations strategy and earned media results on behalf of @hackthebox_eu, a cybersecurity readiness platform for the human-AI cyber workforce. Check out the details: thenovamethod.com/the-nova-m…
It’s Domestic Violence Awareness Month and with the Cornell issue, I’ve really struggled with what to say/discuss/write about. But let’s start here and talk about how coercive and covert abuse work. Here’s one common tactic that covert abusers use that can make the victim look like the perpetrator. It’s incredibly insidious and meticulously planned. Not all domestic abuse is physical. substack.com/@cperkett/note/…
Congratulations to our The Nova Method Team - we won 𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝗮𝗴𝗲𝗻𝗰𝘆 𝗮𝘄𝗮𝗿𝗱 𝗳𝗼𝗿 𝗔𝗜 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.
𝗡𝗲𝘄 𝗯𝗿𝗮𝗻𝗱. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝘁𝗲𝗮𝗺.
Our marketing communications and PR agency has been recognized in the 2026 @PRSAcolo Gold Pick Awards for Best AI Integration and Digital Innovation. 👏🤩🎉
Details here: linkedin.com/posts/the-nova-…
Congratulations to The Nova Method client @YourBrainTrust on the launch of two new AI-powered products designed to help companies identify where AI can deliver the greatest business impact and turn AI strategy into measurable results. With clients like @McDonalds @Walmart @Shell @ParagonMotors, their track record speak to what's possible when strategy meets execution. Read all the details here: businesswire.com/news/home/2…
One of the many challenges keeping chief information security officers (CISOs) up at night: they’re past contemplating AI adoption; it’s happening. So how do leaders coach employees to use it responsibly and productively while maintaining security and enforcing governance across the organization? From client @hackthebox_eu in @Forbes: forbes.com/councils/forbeste…
Thank you Marketer Magazine for including me in your article about GTM product launches. My contribution is at the end regarding PR. If my team can help take your product to market, please reach out for more information. marketermagazine.co/qa/choos…
Leaders, looking to "get up to speed" with AI? I interviewed @nytimes best-selling author and analyst, @charleneli, co-author of Winning With AI, on our Resonance Lab podcast. "Start with what you know" was just one of the great insights she shared to help leaders use AI to reach their business objectives. Full episode is live at thenovamethod.com/podcast/
If you didn't think about your personal brand before, you will want to now. Own your narrative, or AI will create one for you.
Just had a great conversation in prep for our next Resonance Lab podcast interview. @charleneli will be our guest to share why leaders are approaching AI all wrong. Hint: it's not about your tech stack. Stay tuned!
When trust is more difficult than ever. AI, Authenticity, and the Future of PR youtu.be/Q9veOLMQiG8?si=-9XA… via @YouTube
Christine Perkett retweeted
April is Sexual Assault Awareness Month (#SAAM). 💙 This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities.
We're proud to join @nsvrc in recognizing SAAM all month long: nsvrc.org/saam
#25YearsStronger
ALT 25 years of SAAM. April is Sexual Assault Awareness Month. NSVRC. A young adult standing with their arms crossed.
Christine Perkett retweeted
April is Sexual Assault Awareness Month (#SAAM). 💙 This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities.
We're proud to join @nsvrc in recognizing SAAM all month long: nsvrc.org/saam
#25YearsStronger
ALT 25 years of SAAM. April is Sexual Assault Awareness Month. NSVRC. A young adult standing with their arms crossed.
How can brands market more effectively in an AI-mediated world? Ideas in my latest @MediaPost Marketing Insider column.
What marketing, comms, or PR topics would you like to see me address in future columns?
mediapost.com/publications/a…
#marketing
