4x Founder & CEO, entrepreneur, author, speaker, PR & marketing leader, & digital brand strategy professor. Communications, entrepreneurship, & leadership.
Boston, MA
Joined October 2007
- Tweets39.7K
- Following22.7K
- Followers38.2K
- Likes5.9K
Pinned Tweet
Congratulations to our The Nova Method Team - we won ๐ผ๐๐ฟ ๐ณ๐ถ๐ฟ๐๐ ๐ฎ๐ด๐ฒ๐ป๐ฐ๐ ๐ฎ๐๐ฎ๐ฟ๐ฑ ๐ณ๐ผ๐ฟ ๐๐ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป.
๐ก๐ฒ๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ. ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ฑ ๐๐ฒ๐ฎ๐บ.
Our marketing communications and PR agency has been recognized in the 2026 @PRSAcolo Gold Pick Awards for Best AI Integration and Digital Innovation. ๐๐คฉ๐
Details here: linkedin.com/posts/the-nova-โฆ
Itโs Domestic Violence Awareness Month and with the Cornell issue, Iโve really struggled with what to say/discuss/write about. But letโs start here and talk about how coercive and covert abuse work. Hereโs one common tactic that covert abusers use that can make the victim look like the perpetrator. Itโs incredibly insidious and meticulously planned. Not all domestic abuse is physical. substack.com/@cperkett/note/โฆ
Congratulations to The Nova Method client @YourBrainTrust on the launch of two new AI-powered products designed to help companies identify where AI can deliver the greatest business impact and turn AI strategy into measurable results. With clients like @McDonalds @Walmart @Shell @ParagonMotors, their track record speak to what's possible when strategy meets execution. Read all the details here: businesswire.com/news/home/2โฆ
One of the many challenges keeping chief information security officers (CISOs) up at night: theyโre past contemplating AI adoption; itโs happening. So how do leaders coach employees to use it responsibly and productively while maintaining security and enforcing governance across the organization? From client @hackthebox_eu in @Forbes: forbes.com/councils/forbesteโฆ
Thank you Marketer Magazine for including me in your article about GTM product launches. My contribution is at the end regarding PR. If my team can help take your product to market, please reach out for more information. marketermagazine.co/qa/choosโฆ
Leaders, looking to "get up to speed" with AI? I interviewed @nytimes best-selling author and analyst, @charleneli, co-author of Winning With AI, on our Resonance Lab podcast. "Start with what you know" was just one of the great insights she shared to help leaders use AI to reach their business objectives. Full episode is live at thenovamethod.com/podcast/
If you didn't think about your personal brand before, you will want to now. Own your narrative, or AI will create one for you.
Just had a great conversation in prep for our next Resonance Lab podcast interview. @charleneli will be our guest to share why leaders are approaching AI all wrong. Hint: it's not about your tech stack. Stay tuned!
When trust is more difficult than ever. AI, Authenticity, and the Future of PR youtu.be/Q9veOLMQiG8?si=-9XAโฆ via @YouTube
Christine Perkett retweeted
April is Sexual Assault Awareness Month (#SAAM). ๐ This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities.
We're proud to join @nsvrc in recognizing SAAM all month long: nsvrc.org/saam
#25YearsStronger
ALT 25 years of SAAM. April is Sexual Assault Awareness Month. NSVRC. A young adult standing with their arms crossed.
Christine Perkett retweeted
April is Sexual Assault Awareness Month (#SAAM). ๐ This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities.
We're proud to join @nsvrc in recognizing SAAM all month long: nsvrc.org/saam
#25YearsStronger
ALT 25 years of SAAM. April is Sexual Assault Awareness Month. NSVRC. A young adult standing with their arms crossed.
How can brands market more effectively in an AI-mediated world? Ideas in my latest @MediaPost Marketing Insider column.
What marketing, comms, or PR topics would you like to see me address in future columns?
mediapost.com/publications/aโฆ
#marketing
Wow. This could have big brand implications. Also, file it under โWish I had thought of that.โ
A jury has ordered Meta and Google to pay $3M to a 20-year-old woman who alleged that she became addicted to Instagram and YouTube as a child:
โข Jurors found the companies liable for product design features that harmed her mental health
โข The plaintiff, Kaley G.M., testified that the apps replaced her hobbies and contributed to anxiety, depression and body dysmorphia
โข The case is the first of thousands targeting Big Tech over addiction to reach trial, a โbellwetherโ to assess how other claims could be resolved
โข Meta was ordered to pay 70% of the damages, with Google responsible for the remaining 30%
variety.com/2026/digital/newโฆ
