Ecommerce SEO Tip: if you work with a site that has an online store and physical locations, this is a non-brainer to have in place (many sites don't). Within Google Merchant Center Next, there is a section that you can access under Settings > Add-ons to enable "free local listings". This setting allows you to sync up the eCommerce component of the business with Google map-related surfaces such as the associated Google Business Profiles, and for other newer features that Google is currently testing within the standard organic listings. To make the connection, you'll need to send a request to the email that manages the GMB listings from Merchant Center, which will arrive under the 'Linked accounts section' in Google Business Profile Manager (which should be instantaneous). Note: make sure the email you're requesting *only* has the relevant GBP profiles attached to it. There are then various regional-specific settings in Merchant Center related to products displayed in-store and inventory where you can manage most of this. It is important to note that the free local listings feature can cross over with local inventory ads, which is an important consideration in all of this. There is quite a bit to learn and experiment within this feature of GMC Next that I would highly recommend looking into to gain more visibility for your products in Google's free listing surfaces. Let me know if there's interest in learning more and I may write guide to this feature on my blog.