Content Marketing for Fintech. Tweeting about Fintech, content marketing, Fintech marketing and cocktails. 🇬🇧🇪🇸🇫🇷🍸
Edinburgh, Scotland
Joined August 2016
- Tweets5.9K
- Following3.7K
- Followers3.1K
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Wow, what an amazing conference we had yesterday.
Incredible speakers, audience and partners. What a great community of fintech marketers we have. ❤️
Thanks to everyone for coming and @PhilippaArtus @HelenOwenEM for co-organising!
Araminta 💸📲 retweeted
Araminta Robertson (@mintcstudios) believes that the best keywords come from understanding your customers, but the next best source is salespeople, who interact with customers, resolve issues, and offer valuable insights.
maj.to/42ogJE2
Araminta 💸📲 retweeted
Araminta Robertson (@mintcstudios) highlights the rising importance of attribution in 2025. As search begins in tools like ChatGPT, tracking conversions becomes trickier. First-party tools are key to understanding user behavior.
maj.to/3ZG9NPC
Excited for this!
How do you plan your SEO strategy for the coming year?
That’s what @DavidBain will discuss with @mintcstudios, @BeckyReflect, and @adrijanavujadin on Wednesday, January 8th, at the brand new time of 2pm (GMT)!
maj.to/3ZG9NPC
ALT Promo image for "What should you include in your 2025 SEO strategy?" with images of David Bain, Araminta Robertson, Becky Simms, and Adrijana Vujadin.
Was awesome to be on the Superpath podcast! Thanks for having me :)
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Thanks for having me on!
Araminta Robertson (@mintcstudios) recommends focusing on low volume, high ROI keywords that are high intent terms, easier to rank for, and can drive significant leads and sales compared to higher volume keywords.
maj.to/44ji1PB
Araminta 💸📲 retweeted
Araminta Robertson (@mintcstudios) shares insights on prioritizing low-volume, high-ROI keywords based on signals like Google Suggest, related keywords, and customer interactions.
maj.to/44ji1PB
Araminta 💸📲 retweeted
Heeeeeere we go then!
First up: @mintcstudios on content strategy, Ana Llorente Pérez on video, @willwaldronpr on outreach & linkbuilding, Ewelina Westcott on managing data and Lorcan Fearon on ecommerce marketing #brightonSEO brightonseo.com/schedule
Araminta 💸📲 retweeted
Araminta Robertson @mintcstudios highlights the benefits of creating comparison posts @BrightonSEO
“Customers are comparing competitors’ products before purchase more than ever before”. #BrightonSEO
If you attended my talk at BrightonSEO titled "Yes, you can acquire customers by writing about your competitors", thank you for coming!
Link to the slides: mintcopywritingstudios.com/b…
And join our newsletter here: mintcopywritingstudios.com/n…
Araminta 💸📲 retweeted
How did @11FS create the industry-leading podcast in #fintech? What have been the biggest benefits...
Great insight from @mintcstudios and @Loella172
mintcopywritingstudios.com/b… – at Amsterdam, The Netherlands
Araminta 💸📲 retweeted
In this weeks episode of the Internet Marketing Podcast I'm joined by Araminta Robertson @mintcstudios Fiona Brennan aka @EssentialsIndie to discus What is Content Strategy and are you doing it right?
youtube.com/watch?v=QlQwNOpY…
Araminta 💸📲 retweeted
On the #fintechtalents stage, Araminta Robertson of @The_FMH and @mintcstudios is asking great direct questions to three interesting panellists from @Pleo, Yabie & @io_volt. Interesting insights into growth challenges and what's working and not working for these companies
#FTT23
I'm honoured to be part of @ChantaalGS's The Heard amazing list of female speakers!
Looking for a female speaker for your next fintech event? You need to check out The Heard: the-heard.co.uk/
Fun day recording videos for @InformaConnect on fintech content marketing.
Videos should be live on their platform in a couple of weeks!
If you’re interested in innovation, this is a great book to read.
@MazzucatoM offers a great counter argument to the ‘innovation always comes from private companies’ belief.
In fact, there’s plenty of examples of government driving innovation (GPS, the internet, etc)
It’s our first conference and the feedback was overwhelmingly positive.
100 people and the room was packed!
Someone even said it was one of the best conferences they’d been to, and that means a lot.
Which also means… there will most definitely be another one next year 😉
