
ALT ‘Deinfluencing’ is the new curveball in brand communication. If influencers can create a frenzy around a product, they can just as easily dissuade audiences from buying it. As viral content and unforgiving public scrutiny become the norm, this poses a tricky question: how should brands navigate a crisis when every scroll can shift perception? Yash Bhatia #ImpactMagazine explores this trend from multiple angles and presents a cohesive narrative on what it means for brands today. Tarunjeet Rattan, Managing Partner at Nucleus PR weighs in with her perspective on navigating reputation when influence flips its side. #pr #publicrelations #crisismanagement #crisis #prcrisis #media #influencer Read the full story here : https://www.impactonnet.com/impact-feature/social-media-vs-brands-11349.html




















