@mikesolo

Michael Solomon is a student of consumer behavior and why we buy

 Philadelphia
michaelrsolomon.com
Joined April 2009
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  • Followers749
905Media
Replying to @profgalloway
@profgalloway
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Hi Scott - If you are looking for a podcast guest to talk about consumer behavior and emerging disruptions in the market, I hope you will think of me. Please connect [email protected] and I’ll you why (from a former NY Marketing faculty member) michaelsolomon.com Thanks
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Why Brands Really Matter | Branding Strategy Insider brandingstrategyinsider.com/… via @BrandingInsider
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Even in the age of big data, companies may need to sit down and listen to people in focus groups to really understand consumers wsj.com/articles/focus-group… via @WSJ

Why Companies Shouldn’t Give Up on Focus Groups

In an era of big data, marketers may be forgetting that it still pays to listen to customers.

wsj.com
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The New Chameleons: Consumers Who Defy Categorization bigeyeagency.com/insights/th…
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Male, Female, or “Other”: Why Binary Gender Marketing Could Be Damaging Your Business ceomedium.com/male-female-or…
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bedaily.com.au/episodes/know…
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Understanding Today's Luxury Consumer | Branding Strategy Insider brandingstrategyinsider.com/… via @BrandingInsider
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038: Understanding Why Your Customers Buy, with Michael Solomon youtu.be/JkR0W52rmxg via @YouTube
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See this Instagram photo by @alumnisju instagram.com/p/CIV_beUBPUo/…
Michael Solomon retweeted
SCMS NOIDA@NoidaScms1 Sep 2020
@NoidaScms SCMS NOIDA welcomes Prof. Michael Solomon, Professor of #marketing Marketing, Haub School of Business, Saint Joseph's University, U.S.A for a #webinar on "#Consumer behavior trends in #Industry 4.0" on Sept.03,2020 at 6:30p.m(IST) or 9:00a.m(NYT). @symbiosistweets
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I'm teaching "Why They Buy: An Introduction" skl.sh/2FRQ1cH via @skillshare
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Check out my latest article: Consumer Behavior in The New Normal linkedin.com/pulse/consumer-… via @LinkedIn

Consumer Behavior in The New Normal

When we’re not sitting on Zoom calls, foraging for supplies, or fretting about health or finances, our thoughts turn to what life will be like when the madness subsides. We’ll probably witness...

linkedin.com
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I'm teaching "Why They Buy . Module #1: Perception - How Your Customers Make Sense..." We just reached the 25 student mark and hope to keep growing! skl.sh/2DXqsFL via @skillshare
Shopping malls spend $6 million annually on security, and a family of four spends about $300 extra per year because of markups to cover shrinkage. #wordoftheday Shrinkage is the industry term for inventory and cash losses from shoplifting and employee theft.
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Honored to be interviewed by The Fashion Consumer. A few topics: -The psychological reason we love to put things into boxes and how that hurts our ability to move product. -The lessons of Lululemon -Understanding the NEW buying process Give a listen. ow.ly/jFHD50w5rAc
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Luxury goods often serve as status symbols, but the proliferation of inexpensive counterfeit products threatens to diminish their value (“Hey buddy, wanna buy a ‘genuine’ Rolex for $20?”). #MarketingPitfall #consumerbehavior
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Individuals’ desires to make a statement about their social class, or the class to which they hope to belong, influence the products they like and dislike. #status #socialclas #consumerbehavior
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New book coming soon! Why Fashion Brands Die & How to Save Them with Brandon Roe. Grab a sneak peek at ow.ly/kRrJ50wf9MW #Author #books #fashion #expertadvice #psychology
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Crack the Code on Why Consumers Buy Your Products and Services. Book International Speaker and Renowned Author Michael Solomon for Your Event Today 👉ow.ly/awg650wxmTD #marketingconference #keynotespeaker #brandsuccess
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Suddenly the customer also has to think about how today's nasty behavior will influence tomorrow's reputation. ow.ly/deCg50viRJP #Whypeoplebuy #iwantitnow #consumerbehavior
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