Introducing @RampLabs brand identity. When I first heard about our labs team, what they do, but more importantly their philosophy for how they approach their work, I knew we had to brand them. Their work deserves a cohesive system and tools to scale their mission and endeavors. When I met @shevchenkoaalex, I really admired his dedication to the mission of the labs team. I could feel that he had an important obligation to the industry and to the craft of research. We extended our core brand system for this one and had a ton of fun making it. Another fun five week sprint with @markweaver Nicholas Ano, and Roan Collum. Thank you to the @RampLabs for the partnership and trusting us to cook. labs.ramp.com/

4700 word labor of love. I've seen all the patterns and heard every story about in-house brand/creative studio teams. This is my vision for where brand teams can go (and why I joined @tryramp). Brand systems that behave like jazz. Brand as software.

NEW WORK 🚀 We recently shipped Router.com. This is one of many launches that will build upon @tryramp's vision. And if you really looked, you may have spotted some new brand elements. Today, we’re sharing the first look at our evolved brand. We’re calling it Solar System because of our primary Ramp brand color. The idea was simple: build a brand system that behaves like jazz. Why? Because the world is changing too fast. The speed at which we’re shipping at Ramp will only increase and the world will only get more unpredictable. As we build this world, we realized we needed a new system — new ingredients, musical notes, and tools — that behaved more like software and nothing like the old way of brand building. Most brands optimize for consistency: “We always look like this.” We’re building for coherence: “We evolve, and you still know it’s us.” Brand as software is the operating principle in this new AI era. A system that can move at the speed of culture, learn while we grow, without losing focus of our core purpose: saving companies time and money. We built this first version in four weeks. We'll keep improving it out in the open. I’m insanely proud of the heart and care this team put into the work. Personally this is the fastest I've ever evolved a brand, and it was only possible because of this group. Massive shoutout to @diegozaks , @markweaver , Aodan Reddy, Nicholas Ano, Cristina Keane, Emerline Ji, @FonsMans , Roan Collom, @messybirkin , @jdreeves , Jack Beveridge, Silas Reeves, Kyla Arsadjaja, @ItsJonHowell , @bradleyziffer , Azeem Segraves, Claire Chen, Eleanor Ngai, @viktor, David Fetherston, John Mock, and Alex Chimienti. Job's not finished.

10m.co Added... - Better search - Copy an artwork's prompt - A feature called "Wander" that shows relevant colors, moods, or styles of an artwork and its connection to other artworks Enjoy!

I'm super proud of the work I did with @pmarquees and a few others on building internal tooling using @cursor_ai . We created a tool that analyzed customer Gong calls, insights from our research team, and other specific/key docs like roadmap, brand strategy, ICP, etc. (This demo is fake data). From validating an idea, to creating a brief, and that brief informing copywriting, while being coached on the funnel and how to use specific brand tone of voice principles... building this was insanely exciting. All done with Cursor. Collectively, across me and two designers, built in about 100 hours.