I'm looking for a job!
"Wait... I thought you loved working at Espresso?"
I did. But markets shift, strategies change, and companies have to make difficult decisions.
Unfortunately, I was affected by a recent round of layoffs. ↓
I'll always take a post with 5K impressions and genuine engagement over one with 50K that nobody interacted with. That’s how you build a community.
The numbers went up today. I'm just not convinced they meant anything…yet 🤔
That's when engagement becomes the metric that matters.
Replies, reposts, clicks, saves — these are the signals that show a real person saw your content and chose to do something with it. Those numbers don't inflate because of a glitch.
When impression numbers spike, whether from bots, algorithm shifts, or a temporary system change, they stop telling you anything useful. If every post is reaching more people, reach alone can't tell you which post actually performed.
Same pattern each time so it got me wondering, is it real or am I just imagining the numbers?
My first thought was bots. My second was a glitch or a platform-side test. Either way, something was off.
But it got me thinking about something bigger.
I noticed something unusual happened on X today.
A post I published for the company hit 20K impressions in about 10 minutes. Normally that number takes well over an hour to reach.
It happened across multiple posts.