We build bold nonprofit and foundation brands that maximize funding and advance social justice — through consulting, training, and guides.
Joined July 2017
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The perfect holiday gift for your team or a nonprofit friend.
Four-time bestselling book from Kevin L. Brown, 𝙁𝙪𝙣𝙙𝙖𝙗𝙡𝙚 & 𝙁𝙞𝙣𝙙𝙖𝙗𝙡𝙚: 𝘛𝘩𝘦 𝘉𝘳𝘢𝘯𝘥-𝘕𝘦𝘸 𝘞𝘢𝘺 𝘵𝘰 𝘍𝘪𝘹 𝘠𝘰𝘶𝘳 𝘕𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨
fundablefindable.org
It features dozens of action step exercises and 33 illustrations by Michelle Benson, including tools and templates for you to use, plus an epilogue from Ingrid Srinath. Available in print, ebook, audio, plus Read and Listen Online editions accessible on any device, anywhere.
MIGHTY ALLY retweeted
@kevinlbrown’s 𝐅𝐮𝐧𝐝𝐚𝐛𝐥𝐞 & 𝐅𝐢𝐧𝐝𝐚𝐛𝐥𝐞™ is a wake-up call for nonprofit leaders trapped in the fundraising hamster wheel. After our recent Business of Giving conversation, I’ve been thinking about how to take Brown’s brand-first insights... tinyurl.com/3acvxdan
Our newest offering has arrived.
The book!
For years we’ve guided client brands through our Fundable/Findable Framework. Today, this book democratizes our expertise so that any nonprofit leader (anywhere) can fix their fundraising.
Get your copy at fundablefindable.org
MIGHTY ALLY retweeted
#IFRC2025 Speaker Spotlight | Meet Kevin L. Brown
Kevin L. Brown, CEO of MIGHTY ALLY, is a visionary leader dedicated to empowering nonprofits to scale and sustain their impact.
Register Here: ifrc.indialeadersforsocialse…
Event Dates: 5-6 February 2025
Venue: India Habitat Centre
Diversified fundraising helps you survive early on.
But it’s not how you get big.
So let’s bust the donor diversification myth. 90% of unicorn nonprofits that reach $50 million in annual budget raised the bulk from a single type of funding.
mightyally.org/blog/diversif…
To get funding, be fundable and findable.
It’s your brand — not #fundraising alone — that attracts the money. So stop chasing donations. And build your brand first, funding second.
Learn how in our Brand Bootcamp online course.
mightyally.org/bootcamp
Testimonials about our online course, Brand Bootcamp, have been hot.
Like 𝘮𝘶𝘴𝘵-𝘩𝘢𝘷𝘦, 𝘵𝘳𝘦𝘢𝘴𝘶𝘳𝘦 𝘵𝘳𝘰𝘷𝘦, 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯𝘢𝘭, and 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘦𝘺𝘦-𝘰𝘱𝘦𝘯𝘪𝘯𝘨.
See what people are saying. ⤵
mightyally.org/bootcamp#what…
Brand #communications is like a ladder with 10 steps.
And the higher rungs help nonprofits maximize funding.
But if you’re not even at step one yet, don’t progress up the #marketing ladder.
Instead, learn how to level up your comms.
Rung by rung.
mightyally.org/blog/brand-co…
MIGHTY ALLY retweeted
Money has hijacked philanthropy.
Because generosity doesn’t require wealth.
And many ‘poorer’ countries in the Global South give more than ‘rich’ Global North nations. 🧵
We worked with @peekteam on their theory of change, positioning, #messaging & visual identity.
Then translated our #brand thinking into a website strategy they could run with on their own.
They’ve launched their new #website.
So take a 𝘱𝘦𝘦𝘬.
peekvision.org
The @MulagoFound is one of the field’s most prominent unrestricted donors.
We ran a four-week #communications training for five of their early-stage African ventures — to turn scalable solutions into scalable brands.
See the full case study:
mightyally.org/our-impact/mu…
MIGHTY ALLY retweeted
The world’s top philanthropist is the Global South.
↳ For itself.
To the tune of $590B a year in #remittances.
But the Global North gets the donor credit.
So the savior mentality of some Westerners — “first they should help themselves” — is a delusional colonial relic.
💪🏽💛
Our next popular monthly #newsletter drops tomorrow.
In it, our #brand training case study with @MulagoFound.
And the latest client #website launch featuring our visual identity work.
Plus more.
Sign up now. ⤵
mightyally.us16.list-manage.…
MIGHTY ALLY retweeted
Good stories always beat good spreadsheets.
Donors don’t act because of your data.
They initially fund their beliefs about you. Because hearts open before minds do.
First captivate, then calculate.
First narrate, then validate.
First feelings, then facts.
In that order.
💪🏽💛
. @KomoLearning is facilitating radical change in the Ugandan education system. Their focus is Do It Yourself Clubs — where students work to realize a common goal.
Similarly, we’re teaming up with Komo on a Brand Diagnostic — you can do it, we can help.
komolearningcentres.org/
Over 250M kids globally under 5 lack quality early childhood care & education.
That’s why @LivelyMinds is scaling its low-cost, community-run programs nationwide in Ghana. And why we’re excited to embark on a year-long #brand engagement together.
livelyminds.org
CSR should be about more than just donations.
But too often, nonprofits focus on money alone.
CSR partnerships should also be mutually beneficial. Again, too often they’re not.
Here’s a seven-step formula for developing your shared value #CSR pitch.
mightyally.org/blog/csr-pitc…
“Your brand is shit.”
That was the most pointed start to a client engagement yet.
One of the high-net-worths for @justicedefends didn’t pull punches.
And within a year, our rebrand had generated a 71% increase in total income.
See the case study:
mightyally.org/our-impact/ju…
