Na because record label owners no dey come online come shalaye na wetin make una dey think say artists dey always dey right. And once those artists run campaign to change narrative, e go stick. Don Jazzy once said he budgets between 100k-200k dollars to break out an artist. Mind you, not all artists eventually break out like Rema, Ayra, Asake, Fireboy, Tiwa, and other notable ones that broke out from a label. What this means is that, even with the knowledge of the music business, you are still gambling with your budget. I can list 20 artists under popular labels who didn’t break out. Na the label boss go chest the L. They do so much for these artists. Feed them, cloth them, provide shelter, among other things. Then tomorrow, artist wey no read contract well go come blow, him eyes go come tear say label dey rip am. If e easy why you no blow on your own? Why you sign deal?