Tercera partner, advisor and marketing and communications strategist. Mom of 3, book addict, who desperately misses travel.
North Carolina, USA
Joined August 2008
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I chatted with John Moore at @TechTarget about the top challenges that CIOs will face this year. Zero-trust security will be essential to thwart bad actors using AI to stage sophisticated identity-based attacks. techtarget.com/searchcio/tip…
Check out my latest article: AI is Influencing Some of the Best Near-Term Opportunities for Technology Services Firms linkedin.com/pulse/ai-influe… via @LinkedIn
I spoke with @jm0ore about the opportunities for service providers in 2024. The consultancies that help companies navigate AI and differentiate between genuine capabilities and marketing hype will come out on top. techtarget.com/searchitchann…
Loved this article from @nytimes. My favorite part...be a loud listener. nytimes.com/2023/10/19/opini…
Chatted with John Moore at @TechTarget recently about shifting partner ecosystems and the results of our recent #Tercera30:
techtarget.com/searchitchann…"
I’ve noticed a growing trend in board meetings to relegate marketing to a single metric — pipeline. Yes, that's very important. But marketing adds value in so many other ways. Don't sell it short in your next board meeting.
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Great story in @theinformation about CoreWeave's transition from a crypto miner to a supplier of coveted AI GPUs. Successful companies know how to pivot.
Last year, CoreWeave—a small cloud server startup—had $25m revenue. This year, it’s on track for $600m.
What changed? The AI boom—and the fact that Nvidia is propping up the startup with a supply of highly scarce GPUs that big clouds are scrambling for theinformation.com/articles/…
Struggling to get your GTM playbook documented onto one page? If so, this blog might be worth a read: revopscharlie.com/blog/how-b…
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VC-backed software founders - your GTM teams didn't suddenly become far less productive, and you are not alone... (source @coatuemgmt / full pres documentcloud.org/documents/…)
michelleswan retweeted
From hanging out with Data Heroes to winning Snowflake Americas Innovation Partner of the Year ❄️, our participation at this year's Snowflake Summit has been a success so far!
#snowflakesummit 2023 #dataheroes
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The biggest companies to be built in AI over the next 24 months will be services companies helping the largest enterprise in the world implement and adopt AI internally.
Is it bad that I secretly judge people who still use Sharepoint and attached MS Word docs that I need to download?
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Software ecosystems are all the rage - and for good reasons. Cameron Lackpour of @BDAexperts explores the benefits of streamlined integration, expanded reach and the unlimited growth opportunities an ecosystem can bring. #SplashDC buff.ly/3MVcoAr
Facts that make you go hmmmm...If the internet were a country, it would be the 6th largest carbon emitter
Mind blowing conversation in today's CMO Coffee Talk about the impact AI will have on marketing. Game changer. Thank you @paulroetzer!
"There are plenty of places to be aspirational in your marketing; positioning is not one of them." Truth.
bit.ly/3Ip4xcj
Time to hone those prediction skills and possibly get yourself a bottle of Compoveda tequila in the process. Take Tercera's 5-minute survey here:
surveymonkey.com/r/QC79W7P
The biggest challenge in 2023 for the world of IT services? We can think of a few, but we want to know what’s on the top of your mind. Fill out our 2023 Predictions Survey to see how your foresight stacks up. hubs.ly/Q01qJX7j0
"Myplanet is colonizing a new world – and it's called Orium."
You gotta love an article with a creative headline! Thanks @cmscritic
Composable #commerce specialist Myplanet rebrands to Orium @oriuminc after an $11M investment and focuses on continued growth in #omnichannel #retail. cmscritic.com/myplanet-rebra…
If composable commerce tech stacks are like a Porsche, what kind of vehicle does that make legacy commerce platforms?
Tercera's @michelleswan riffs on who's positioned to win the digital commerce race, and why #composable commerce is more like a Porsche than a Prius diginomica.com/who-will-win-…
Congrats to the @oriuminc team (the artist formerly known as Myplanet) on their new name and a new chapter!
🎉🎉🎉 Myplanet is now Orium! 🎉🎉🎉
Curious about the name change? Get all the info, and check out our new site here 👀: bit.ly/3QXDW6v
