AI visibility audits, messaging and demand gen for B2B SaaS and fintech marketing teams, Series B to pre-IPO. Is ChatGPT naming your competitors instead of you?

Long Beach, CA
Joined May 2009
MSMC | Michael Semer Marketing Consulting retweeted
In case you were wondering if Larry Ellison would use his partial ownership of TIKTok to shut down the exposure of his billionaire buddies and their weirdness, corruption and grifting … wonder no more. TikTok just shut down the media page of the world renowned, Oscar winning director Alex Gibney’s documentary film “MUSK”. The comprehensive documentary on all things Elon. It’s more f&@&’d then you can imagine. The best thing any of us can do now is to go see it! It will blow your mind. Billionaire broke mind virus. Hear it from the people who have known Elon over the years. #BrokeMindVirus
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If your draft is structurally broken, fixing commas is like vacuuming during a kitchen fire. Developmental edit first. Line edit next. Copyedit after that. Proofread last. Order matters.
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The biggest mistake in a writing workflow is treating drafting as the whole job. The draft is one station on the line. Research, structure, revision, line editing, copyediting, proofing and publishing checks are where much of the quality happens.
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The romantic image of freelance writing involves a laptop in a café. The actual image involves writing, editing, research, email, invoicing, revisions, CMS work and wondering why the Wi-Fi stopped working. Still beats a lot of alternatives.
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Best writing advice you ever got? Mine tends to have one thing in common: it makes the work harder in the short term and better in the long term.
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Writing books are a peculiar category: hundreds promise to transform your craft; maybe a dozen deserve permanent shelf space. Here are the ones I’d start with in 2026: scribbright.com/the-best-wri…
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AI loves balance. Human prose needs variation. Short next to long. Smooth next to abrupt. Explanation interrupted by an image. A paragraph that refuses to behave. Some good writing has a hitch in its stride.
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Every writer needs a personal AI kill list. Mine starts with: • delve • robust • seamless • unlock • transformative • “it’s important to note” Not forbidden. Just required to justify their continued employment.
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Forrester: 13 people on the average B2B buying decision. Your post reaches the champion. Then she forwards it to procurement, finance and the director who wanted your budget. None of them read "up to 70%" the way she did. michaelsemer.com/buying-comm…
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Software comparisons are more useful when they stop insisting there must be one winner. The better question is: winner for whom, doing what, how often?
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Desk ergonomics is boring right up until your neck, wrist or shoulder starts submitting editorial comments. Writers spend an absurd number of hours in one position. The workstation is part of the writing system.
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