Develop Competitive Strategy to drive Revenue, Margin and Marketshare for Midsize B2B in Agriculture, Construction, Manufacturing and Mining. #EvettField

Sydney, New South Wales
Joined December 2008
Over 370,000 emails sent without unsubscribe links led to a $700K+ penalty under the Spam Act. Read the Lexology article by Tony Cordato with commentary from Michael Field on where email marketing crosses into compliance risk: ap1.hubs.ly/y0QHhH0
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Is your B2B brand growth-ready? Book a free 30-min consult or AUD $4,950 Strategy Sprint to test your GTM. 👉 ap1.hubs.ly/y0D-Gk0
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Who’s really making the decision in complex B2B sales? On the Find Grow Keep Podcast with Karen Kirton, we unpack the Invisible Buying Committee™ and how to equip each stakeholder to advocate internally. Tailored assets win long-cycle deals. Listen here: ap1.hubs.ly/y0F7RN0
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Meet 'Of Place Films', a film production studio, and the newest member of the @EvettField Approved Supplier Network. See this short film created by Of Place Films ap1.hubs.ly/y0yRgb0, or view their portfolio at ap1.hubs.ly/y0yR700 Join our network: ap1.hubs.ly/y0yRXY0
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Effective LinkedIn strategy for B2B distribution & manufacturing starts with understanding the core audience. Results improve when content targets the Invisible Buying Committee™, reinforcing values & reliability. Full article: ap1.hubs.ly/y0ycMC0 #B2BContent #B2BMarketing
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I joined Daniel Moussa on the Future People podcast to unpack why senior hiring goes beyond capability. It is about behaviour under pressure and whether the organisation is set up for success. Listen here: ap1.hubs.ly/y0v_wP0 #LeadershipHiring #FamilyBusiness #ExecutiveSearch
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Happy New Year! Thank you to all clients who trusted us throughout 2025, including the new relationships formed this year. Wishing everyone a successful 2026 and a smooth return from the break. #HappyNewYear #2026 #B2B
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Thank you to everyone we partnered with throughout 2025. @EvettField's last work day is 19 December 2025 and operations resume on 5 January 2026. Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter. #HolidaySeason #BusinessCommunity
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Thank you to everyone we partnered with throughout 2025. EvettField’s last work day is 19 December 2025 and operations resume on 5 January 2026. Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter. #HolidaySeason #BusinessCommunity
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CUB Brisbane has become a strategic hub for purposeful connections. Its culture supports authentic conversations, diverse perspectives, and continuous learning, with spaces designed for productive work and collaboration. Read the full article ap1.hubs.ly/y0p0410 #CUB #B2B
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The Good Guys fined $13.5M for misleading store credit promos. Read the Lexology article by Tony Cordato with marketing commentary from me on how the offer broke trust and law: ap1.hubs.ly/y0lsMx0
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B2B marketing demands more than persuasion. It’s a discipline built on trust, logic, and evidence. That’s what keeps me committed to the craft. Read more: ap1.hubs.ly/y0nP1G0 #B2BMarketing #EvidenceBasedStrategy #ManufacturingLeadership
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Manufacturers across Australia & New Zealand face rising costs, skills shortages and unpredictable demand. Growth depends on focused strategy, alignment and execution. ap1.hubs.ly/y0lvN-0 #Manufacturing #B2BStrategy #ANZBusiness
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At @EvettField, our purpose is clear: when good businesses thrive, communities prosper. We help family-owned and mid-sized industrial/manufacturing businesses across ANZ grow through market intelligence and revenue optimisation. Read more: ap1.hubs.ly/y0lrTB0 #B2B #Community
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When sales and marketing blur together, efficiency drops and accountability weakens. Defining who generates demand and who converts it drives both performance and morale. Read how clarity fuels B2B growth: ap1.hubs.ly/y0lJV90 #B2BMarketing #SalesAlignment #BusinessGrowth
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I have joined with @MomentumMediaAU as a judge for the 2025 Australian AI Awards. The entries highlight Australia’s exceptional AI talent and innovation. Winners will be celebrated on 5 Nov at Sofitel Sydney Wentworth. Learn more: ap1.hubs.ly/y0lsXp0 #AIAwards
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Year-end is more than a countdown for ANZ manufacturers. It’s the time to refine strategy, align teams and turn market evidence into action, driving clarity and measurable growth. Explore the framework: tinyurl.com/f3e62xs8 #ManufacturingGrowth #B2BStrategy #ANZIndustry
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The Good Guys fined $13.5M for misleading store credit promos. Read the Lexology article by Tony Cordato with marketing commentary from Michael Field on how the offer broke trust and law: ap1.hubs.ly/y0h7Rb0
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When sales and marketing blur together, efficiency drops and accountability weakens. Defining who generates demand and who converts it drives both performance and morale. Read how clarity fuels B2B growth: ap1.hubs.ly/y0lJPp0 #B2BMarketing #SalesAlignment #BusinessGrowth
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Manufacturers across Australia & New Zealand face rising costs, skills shortages and unpredictable demand. Growth depends on focused strategy, alignment and execution. ap1.hubs.ly/y0lCmt0 #Manufacturing #B2BStrategy #ANZBusiness
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