Co-founder of MHM, engagement strategist, work with cause-led culture organisations, confirmed Kiwiphile; Chairman of ethical kids' football club FC Bluestar.
Manchester UK and Auckland NZ
Joined September 2012
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Andrew McIntyre retweeted
Loyalty, frequency, affinity - take a future-focused look at arts marketing in our new partner blog from @mhmandrew of @mhmInsight, and discover the 'science' of engagement at every stage of your pyramid.
Read it now: bit.ly/3ZxSsqS
After a great Culture Segments workshop yesterday with the lovely team @Dramaten, a magical visit to see a show in their astonishing theatre in Stockholm.
I’m no branding expert - oh, wait, actually I am. Anyone else amused by this brand name soup? The whacky world of privatised rail.
I’m so looking forward to sharing what we’ve learned about Asian audiences…
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The comeback begins... these insights will fuel everyone’s plans as we emerge from this nightmare... and you don’t have to be from Washington DC to register and benefit from this free webinar:
CALLING DC ARTS MARKETERS: Join us Tues Feb 23 for a FREE WEBINAR on Washington DC's culture market: who attends, who doesn't, motivations, online engagement, willingness to support & how they feel about returning. REGISTER HERE: bit.ly/3oG8dbY
ALT Free webinar: A new perspective on DC audiences, February 23 at 11am EST. Register today.
Andrew McIntyre retweeted
About the audience: “They may lack knowledge, the may lack experience, but they don’t lack intelligence.
So, you have to conclude that, we are either accidentally, or deliberately, creating circumstances in which most people don’t get to engage with our art.”
@mhmandrew 👇🏽
Andrew McIntyre retweeted
Eye-opening talk on what it means to be audience-focused and driven by a cause that you and your community care about. Thank you @mhmandrew for your insights and inspiration! #ConnectingCulture2020
This is exciting: New research is able to pinpoint which audiences will return first (spoiler - it’s not by age). Covid Audience Mindsets offers a map of the new audience landscape. medium.com/@andrewmcintyre_7…
You’re invited: new research identifies Covid Audience Mindsets. Here’s a free webinar on how to use them in your re-opening strategies: ow.ly/Xb2350zK6Ak
Got a makeshift home office? Here’s something to pin on your wall. It’s pretty, but can also be used to make your re-opening strategies more Audience-focused. Here's the how: ow.ly/K6xb50zCELH
Our sector is hurting, our colleagues’ jobs are in the balance and our organizations face uncertain financial futures. What we do next is going to shape the sector for the next decade. Here’s a framework for greater Audience-focus. medium.com/@andrewmcintyre_7…
Thanks @ArtsPro for sharing my think-piece. I deeply appreciate all of the thoughtful feedback it’s generated. Busy writing Part 2!
We've just opened @ArtsPro excellent newsletter to find @mhmandrew's Medium think piece: 'We can do digital, can we also do strategy?' Thanks for sharing! bit.ly/2Ky12Rn
I’ve just written a think-piece - Culture in Lockdown: We can do digital, can we do strategy? Would love your responses.
medium.com/@andrewmcintyre_7…
MELBOURNE: @Creative_Vic just unleashed Audience Atlas 2019, putting powerful Culture Segments insight into the hands of dozens of arts organisations. So excited to be running free strategy workshops for them all throughout Feb. #culturesegments linkedin.com/posts/activity-…
Two inspiring days of Culture Segments and strategy with the major performing arts organisations in Barçelona. Thanks to Institut Català de les Empreses Culturals of Generalitat de Catalina. mhminsight.com/culture-segme…
Hey @ADiffThread are you playing in Wigan tomorrow? It says you are on your tour dates but no details of tickets or times? Great if you are - great to know if you’re not... – at Manchester, England