VP of Acquisition & Revenue Marketing for @SproutSocial. Formerly @eventbrite and @ebay. Tweets about marketing, tech, and geeky things.
Chicago, IL
Joined May 2009
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With the flood of content on social media feeds, getting your brand to cut through the noise is tougher than ever. And social media managers often face an uphill battle: how to gain visibility as ad costs climb and budgets shrink. sprou.tt/16I5GsTxEkr
Mastering integrated marketing strategy in 2025, with a focus on building collaboration, emerging technologies, and the connection of physical and digital touchpoints - here's everything you need to know. sprou.tt/1ON2B40mcdt
![[Toolkit] Mastering Integrated Marketing Strategy for 2026 and Beyond](https://pbs.twimg.com/card_img/2116759947279036417/0pEcnYmI?format=jpg&name=800x419)
Marino Fresch retweeted
I know these are challenging times — and the Trump administration is trying to confuse the American people.
That’s why it’s so important we speak plainly: Donald Trump is incompetent.
What AI is: A helpful tool that can speed up your workflow.
What #AI is NOT: a replacement for social teams.
🔗 sprou.tt/1V3KXzBNTz6
Marino Fresch retweeted
Over the last 9 months we’ve deleted close to 80% of the marketing footprint off ibm.com.
Tens of thousands of pages.
The result is that traffic, conversion and all our experience and NPS metrics are up.
It was a gross project but I’ll tell you about it.
I’m excited to share that @SproutSocial has acquired @repustate! I'm looking forward to what the future holds as we continue accelerating our technology roadmap. sprou.tt/11nxsQoTM1K
"Whenever I'm about to do something, I ask myself 'Would an idiot do that?' If the answer is yes, I do NOT do that thing."
Marino Fresch retweeted
Recently we spoke to the brilliant Social Creatures podcast from @SproutSocial
all about how we use social media to show off our books, our archives and to share an awful lot of silliness.
You can listen now at:
open.spotify.com/episode/7gO…
Marino Fresch retweeted
In this episode of Social Creatures, the Head of Social for @UN_Women, @AnuHautalampi, discusses how can social impact change.
🎙️ Listen now: spoti.fi/3JVhjfM
Marino Fresch retweeted
This may be the thing I am most excited about this year - giving our community of amazing practitioners a place to build new relationships, accelerate their learning, and grow their businesses! Sprout customers - check it out! xitter.cf/SproutSocial/status/15…
Sprout customers: We heard you. You’ve wanted a place with the spirit of work, but without the pressure of work. A place where people understand you, your work and your wins.
So we’ve built something just for you: bit.ly/3JkN3L3
We're excited to share that more organizations will have the ability to harness the power of social at scale. Learn more about Sprout Social’s latest partnership with Salesforce: sprou.tt/1mjD6FPxLSo
Marino Fresch retweeted
We're proud to be recognized as one of @G2dotcom's 2022 Best Software Award recipients!
Thank you to our team and our customers for making this possible. bit.ly/3HCczLD
Marino Fresch retweeted
If you enjoyed this please consider:
1) giving the first tweet in the thread a RT (below)
2 giving me a follow. I write doomsday threads about cycling companies whenever activist investors come knocking :)
How to lose $35 billion of market cap in less than 2 years
Peloton CEO John Foley is stepping down after investors voiced grave concerns in a presentation to the company
The wild part? The presentation is PUBLIC...and oh boy is it ugly for $PTON management
My breakdown ⬇️
Why is humor so compelling on social, and how can a brand leverage that power successfully to drive real results?
Learn from the funny people at Innocent, McCann and Monzo in this free webinar. sprou.tt/1YUQINxjFXZ
I'd like to see a remake of Groundhog Day with a new cast, but otherwise EXACTLY the same as the original.
Marino Fresch retweeted
We're proud to have built a company #culture our employees can be proud of! We are thrilled to be included in @BatteryVentures’ 25 “Highest-Rated Public Cloud Computing Companies To Work For” list for the 5th consecutive year. bit.ly/3ywz1Sz
Marino Fresch retweeted
A few weeks ago we spoke to the lovely people at @SproutSocial about being a library and archive on social media and you can read all about it here:
sproutsocial.com/insights/or…
Understanding the #TexasFreeze with social listening alongside our partners at @twitter. Here's what we found: sprou.tt/1DEHU2T27UK
