
@melmacnagyi
iAccount based inCanada
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Joined July 2026
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Mel Macaulay retweeted
I spend most days alone with a codebase. Occasionally I touch grass too.
Then came 3 days in Calgary with our @aftersell teams from Toronto, Vancouver + NY.
Sessions, agency partners, @grunsdaily gummies on the counter.
Not even a year in and I've never seen a room want it this badly.
Always after more. 🦋
Back to shipping 🛒 (iykyk)
👋 I'm the product lead for Aftersell Cart, ask me anything
Introducing @aftersell's next frontier to dominate...Aftersell Cart 👇
I've wanted to own cart forever and become the best full funnel upselling platform...and we're finally there. Shoutout to Mike from Gruns for partnering with us on this.
There's 4 primitives in every Aftersell product:
1) Targeting - who you're showing the offer to
Aftersell Cart integrates into our new API-driven strategies feature that allows you to target exactly DOWN TO THE MODULE which customer will see what part of the cart.
2) Layouts - how the offer looks to the end customer
This is probably the coolest. We've got a fully programmable JSX-based cart that you can customize. Every pixel can be configured. We're rolling out our own AI-based tooling to build carts with on top of this. Our team is owning design + launch for some of our early users - comment below if you want us to take a look.
3) Reporting - how the offer is performing
We launched our new reporting product a few weeks ago and we've seen people building insane dashboards with it already. Cart now hooks into our reporting infrastructure and you'll be able to build context aware dashboards across the entire transaction.
4) Testing - how to make the offer perform better
You can set up multiple carts and manage them as you want between different promotional seasons, brand testing, upsell testing, etc. We allow full end-to-end testing directly in Aftersell Cart without having to manage cart testing in another tool.
Comment what else you'd love to see in our cart product.
Mel Macaulay retweeted
We spent $131,239 getting our 60 person team in one place for 3 days.
By the next Monday, we’d already ROI’d it.
Our team is split across Toronto, Vancouver, Calgary and NYC...
So we packed in a lot:
→ Reviewed the last 6 months
→ Set our Big 3 goals for H2
→ Revealed a new product
→ Ran client fireside chats
→ Hosted a Twitter-Maxxing workshop
→ Watched @VarunKundra go head-to-head with @BEBuchanan in a mock sales pitch
The week after, there was less back and forth.
People knew what mattered and what they owned.
The team is locked in.
We’re on pace for our best week ever.
Bring your team together.
You won’t regret it!
Every year we spend a TON of $$$s getting the @Aftersell team together for an offsite
70 cracked people in one location
Three of my biggest takeaways:
1. Building is more fun in person, with people you like and respect
No shade to working remote but man the energy slaps
2. Win one week at a time
How we show up next week determines our trajectory for the next six
3. Agency + ownership > everything else
I'm looking for the person who cares more than everybody else
Offisites... smart? Or just an excuse to party? 😅 LMK















