AI Strategy • Digital Influence • Public Affairs
Ottawa, Ontario
Joined December 2012
- Tweets1.8K
- Following1.2K
- Followers672
- Likes2.6K
Megan Buttle retweeted
Canada is worth fighting for.
Watch the video: youtu.be/tUTe5oJmSRo
Megan Buttle retweeted
Ontario Liberals have known Nav for years - as a community advocate, MP and one of Canada's most effective cabinet ministers. So it's no surprise that among Liberal voters, Nav leads in today's poll. When you know someone's record, you trust them with the job.
Megan Buttle retweeted
Gifted article from our former trade negotiator.: The U.S.’s deal was no deal at all theglobeandmail.com/gift/9f9…
AI won't replace authenticity in politics - it will increase its value.
As AI-generated political content becomes more common. Another trend emerges.
The future isn't AI vs. human content. It's knowing when each matters. Read my comments @TheHillTimes
hilltimes.com/2026/07/01/bui…
Must-read for anyone in Canadian politics.
One stat we should all sit with from the 2025 federal election:
• Influencers: 47% of political content
• News: 28%
• Politicians: 18%
Influencer content isn’t a nice-to-have anymore. It’s becoming central.
meo.ca/work/the-canadianinfo…
🎉Excited to share the launch of therealsignal.ca/
AI isn’t just a tech shift — it’s a leadership and cultural one. I help teams build the skills, clarity, and confidence to use AI well.
Megan Buttle retweeted
NEW: AI Minister Evan Solomon is expected to table legislation next week to modernize Canada’s privacy laws. The bill will make privacy a fundamental right, protect children and curb misuse of personal information, including for surveillance pricing.
Canada's #AIStrategy drops next week.
I wrote up four things to watch in @iPolitics. A strategy expected to be this broad will inevitably have something for everyone. The real test is what it commits to — timelines, specifics, what gets left out.
ipolitics.ca/2026/05/29/cana…
Carney FINALLY confirms Canada's national AI strategy drops next week.
Watching for: how the labour piece lands, whether sovereign compute gets real timelines, and what it tells PA and advocacy teams about how government itself plans to use this stuff.
cbc.ca/news/politics/carney-…
Megan Buttle retweeted
I’m running to restore the Ontario deal.
Ontario used to lead. Let’s lead again.
//
Je me présente pour rétablir le pacte de l’Ontario.
L’Ontario était autrefois leader. Reprenons les devants.
Megan Buttle retweeted
ANALYSIS: The anatomy of a stunner in Scarborough Southwest tvo.org/article/analysis-the… @NateForOntario @OntLiberal @AHSANULHAFIZ2 @QadiraJackson @DolyBegum #onpoli #cdnpoli
Megan Buttle retweeted
In case you missed it — the Next Campaign Summit 2026 lineup keeps growing.
Meet some of our newest featured speakers:
✨ Megan Buttle – President, Data, Digital & Design, Earnscliffe Strategies
✨ Mike Burton – Principal, Burton Strategy Group & Campaign Director, Alberta’s NDP
✨ Hamish Marshall – Research & Strategy Partner, One Persuades & Former National Campaign Manager, Conservative Party of Canada
✨ Dr. Joseph Angolano – Founder & CEO, Pallas Data
✨ Jose Gonzalez – Head of Strategic Sales & Growth, North America, Datawrkz
✨ Katherine Janson – Director of Communications, Social Capital Partners & Former Producer, CTV News
📅 January 15, 2026
📍 The Carlu, Toronto
🎟 Link in comments.
#nextcampaign #cdnpoli – at Toronto, Ontario
Looking forward to this conference and participating as a speaker this year! 😊
🎤 Speaker Spotlight 🎤
Meet Megan Buttle, President, Data, Digital & Design at Earnscliffe Strategies — a national leader in integrating data, research, and creative strategy to deliver high-impact campaigns.
@megbuttle leads @EarnscliffeCda digital, research, and creative services, translating complex policy and brand narratives into results-driven strategies across paid and organic media. With deep experience in government relations, election strategy, and commercial-sector advocacy, she’s helped shape campaigns at both the provincial and federal levels.
Join Megan at #NextCampaign as she shares her insights on data-driven campaigning and digital strategy.
📅 January 15, 2026
📍 The Carlu, Toronto
🎟 Link in comments!
#nextcampaign #cdnpoli
Seeing the same trend in 🇨🇦 — TikTok is quickly becoming one of the most important platforms for news consumption. Essential to monitor, and to build content strategies that fit the user experience rather than fight it.
NEW from @pewresearch: 20% of US adults now regularly get news from TikTok, up from 3% in 2020.
Among the youngest adults, 43% now regularly get news there, up from 9% in 2020.
Full analysis: pewresearch.org/short-reads/…
ALT Bar chart showing that a growing percentage of U.S. adults, especially young adults, regularly get news on TikTok. The chart is based on Pew Research Center surveys conducted between 2020 and 2025.
Megan Buttle retweeted
🎉 We’re thrilled to team up again!
@beaconnorthinc & @NHMConnect are co-hosting NextGen 2026 — a national gathering for public affairs & GR professionals and aspiring leaders.
📅 Feb 23, 2026 | 📍 The Westin Ottawa
🎟 Early bird tix: luma.com/zrh0rzgw
Fun, new @EarnscliffeCda thing:
Audience segmentation built for digital campaigns. Connecting Audiences ➡️ Actions by mapping real engagement style.
✨Threadlines✨: action-based, digital-first segmentation designed for real campaigns.
earnscliffe.ca/what-we-do/th…
Megan Buttle retweeted
James Moore: Marc Garneau was my opposition critic, and a special kind of leader ctvnews.ca/politics/article/…
