
Branding. Design. Websites. Inbound Marketing. @HubSpot Elite Solutions Partner. And we ❤ dogs.
Minneapolis-St. Paul Minnesota
Joined September 2009
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Can You Fix Knowledge Scatter Without Replacing Your Tech Stack? - Knowledge Scatter doesn't always require a new tech stack. Learn how to connect systems, clarify sources of truth and make company knowledge easier to use.
hubs.li/Q04zCMw60
7 Mistakes Companies Make When Building an Internal AI Assistant - Building an internal AI assistant? Avoid 7 common mistakes with data, permissions, workflows, source quality and ownership that can undermine team's trust.
hubs.ly/Q04zjlzz0
Why Giving AI More Data Doesn't Always Make It Smarter - Giving AI more company data doesn't always improve its answers. Learn why trusted, relevant and current context matters more than information volume.
hubs.li/Q04yWRcr0
Can AI Solve Knowledge Management Problems? - AI can make company knowledge easier to find and use, but it can't fix everything. Learn where AI helps knowledge management and where it falls short.
hubs.li/Q04yB59r0
How Private Business Portals Improve Customer and Partner Communication
hubs.li/Q04y72F20
Planning Center and HubSpot Integration for Churches: A Case Study
hubs.li/Q04y2qXR0
That’s a wrap on #UnboundEvent 🧡
Notebooks full. Brains fuller. And we’re heading home with a LOT to think about
AI. Agents. HubSpot. Customer context. Organizational memory. Connected work.
Now comes the important part:
Taking what we learned + putting it to work Monday. 🚀
Tom Brady + Brian Halligan to close out #UnboundEvent.
Hard to think of a better conversation to end the week on than what it takes to build, adapt, compete + keep getting better.
Okay, Boston. You did pretty well. 👏
Almost time for the #UnboundEvent finale. 👀
Three days of talking about growth, leadership, AI + what comes next…
And now HubSpot co-founder @bhalligan is sitting down with @TomBrady.
Yeah. We’re not leaving early for this one. 🏈
One of our biggest takeaways from #UnboundEvent:
AI is making connected systems MORE important, not less.
Customer context over here + company knowledge over there + work happening somewhere else?
AI doesn’t magically connect those dots.
Your systems still have work to do.
The Friday afternoon mindset:
No more adding random AI tools to the list. 😂
Take the best ideas from this week.
Connect them to a REAL business problem.
Figure out the workflow.
Figure out the context.
THEN figure out where AI belongs.
#UnboundEvent
Last call for our #UnboundEvent working sessions. ⏰
If this week gave you 100 AI ideas but you’re not sure which one to tackle first, bring us ONE workflow.
We’ll help you find the context gaps + a practical place to start.
hubs.li/Q04xxmJz0
We’ve heard a LOT this week about agents.
The question we keep coming back to:
What does your agent know when it starts doing the work?
Customer history?
Your process?
Past decisions?
What actually worked last time?
Context changes the answer.
#UnboundEvent
After three days of AI talk, one thing feels pretty clear:
The model is only part of the equation.
Your customer data matters.
Your processes matter.
Your organizational knowledge matters.
Your systems matter.
AI needs something worth working with.
#UnboundEvent #HubSpot
One last morning to grab us at #UnboundEvent. 👋
Bring us ONE workflow that’s messy, disconnected or begging for AI.
We’ll spend 30 minutes mapping the context behind it + give you somewhere practical to start.
hubs.li/Q04xxj2P0
FINAL DAY. 🙌
Three days of AI, HubSpot, agents, customer data, workflows + a LOT of notes we’re going to need to decipher later. 😂
We’ve still got one more packed morning ahead.
Let’s finish #UnboundEvent strong.
ThThat’s enough AI, agents, data + workflows for one day. 😂
Time to shut the laptops, wind down and enjoy some laughs with @azizansari on the Main Stage.
One of the funniest people around? Yeah, we’re sticking around for this one. 🙌
#UnboundEvent
After two days of #UnboundEvent, your AI idea list is probably getting pretty long
Before you add 37 things to the roadmap, bring us ONE workflow
We’ll help you figure out the context behind it + where to start
30 minutes. Something useful to take home
hubs.li/Q04xx8BM0
“Turn Unstructured Data Into Your Most Valuable Sales Asset”
Transcripts → next steps → follow-ups → momentum
THIS is what we mean when we say valuable business knowledge is hiding in conversations
Don’t let it disappear after meetings end
#UnboundEvent #KnowledgeScatter
“Your AI Is Ready. Is Your Business?”
Now THAT is the question. 👏
AI readiness isn’t just buying licenses.
It’s trusted data. Clear processes. Connected systems. Governance. Organizational knowledge.
The AI may be ready.
Your context has to be ready too.
#UnboundEvent