What are you trying to learn? And what's the best way to find out?
Different research questions call for different approaches.
Interviews, usability testing, focus groups, and surveys all have their place. Each gives us a different perspective, and sometimes the most valuable insights come from combining approaches.
Good research isn't just about asking the right questions. It's about knowing how to get the answers that will actually help you make better decisions.
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Understanding the patient journey is important. But turning those insights into meaningful improvements takes more than a journey map.
We're also looking forward to sharing more about CXAlign, the platform we're developing to support that work alongside our CX team.
If you'll be in Fort Lauderdale, we'd love to hear what your organization is working through, share what we're building, and explore how a more connected approach could help.
CX Healthcare Exchange East | October 27–28 | Fort Lauderdale
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When a role opens, the pressure to hire can build fast.
But the best recruiting doesn’t start there. Strong hiring outcomes often come from relationships that were built before the need became urgent.
The more time you’ve spent getting to know qualified talent, the better positioned you are when the right opportunity comes along.
That’s part of what a good staffing partner should bring to the table.
Not just a response to an open role, but an existing network of marketing, creative, and tech professionals who are already on the radar.
Because when it’s time to hire, starting from scratch can slow everything down.
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Research can be carefully designed, questions can be thoughtful, and the analysis can be sound. But if you're talking to the wrong people, even convincing findings can point you in the wrong direction.
That's why participant recruitment is so crucial.
Without thoughtful recruitment and screening, organizations risk making decisions based on findings that don't reflect the people they're trying to reach.
Good research doesn't just help validate a strategy. It helps organizations understand whether they're headed in the right direction in the first place.
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Introducing CXAlign.
Patient experience work doesn’t happen in one place. It lives across journeys, research, priorities, initiatives, and the teams responsible for moving that work forward. CXAlign is designed to help connect it all.
A job title can stay the same for decades while the skills behind it keep changing.
New technology, new tools and new ways of working are reshaping what employers actually need from familiar roles.
That means hiring can’t stop at matching a candidate to a title or an old job description. It takes a closer look at the skills the role requires now, and the ones it may need next.
The right recruiting strategy starts with understanding what the job has become, not just what it’s always been called. A good staffing partner will help you identify what the role really requires today, as well as the people who are ready for it.
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