Dad, Developer Relations Lead @Google for #GoogleAnalytics, Software Engineer, Co-founder @Covalence_io, former Microsoftie, married to @meeshamerica
Austin, TX
Joined January 2011
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We've launched an open-source Google Analytics MCP Server, connecting LLMs like Gemini directly to your @googleanalytics data.
Now you can chat with your data, get insights in natural language, and build intelligent agents.
See how it works in our new demo video!
🎬 youtu.be/PT4wGPxWiRQ
Matt Landers retweeted
🔥Top 7 MCPs worth adding to your workflow
MCP (Model Context Protocol) connects AI coding tools to the services you already use like Figma, Notion, Google Analytics, and more.
1️⃣ context7 (Pulls live library docs into your AI tool so it codes with the right context)
2️⃣ NotebookLM MCP (Feeds your research and specs directly to AI, so it builds with real user needs in mind)
3️⃣ shadcn/UI MCP (Gives AI actual component knowledge instead of letting it guess your UI)
4️⃣ Figma MCP (Turns your designs into code using real layout structure, not screenshots)
5️⃣ Notion MCP (Lets AI read your PRDs, pull specs, and update tasks without leaving the editor)
6️⃣ Google Analytics MCP (Query your GA4 data in plain English to validate design decisions fast)
7️⃣ Supabase MCP (Set up your entire backend through natural language. No SQL needed.)
👇
Matt Landers retweeted
Oh man, the Google Analytics MCP is INCREDIBLY powerful for SEOs.
You can have AI gather analytics data, find top performing content, analyze your content strategy + More:
Matt Landers retweeted
Wish you could easily find answers to your most complex data questions or generate marketing plans from your data? Our new MCP server connects your GA data directly to LLMs like Gemini, making it possible.
In just 8 minutes, @matt_landers guides you through MCP server setup: goo.gle/41HySvw
ALT Matt landers speaking about how to connect Gemini with your GA data
We're starting our event on Discord, Meet the Team: Ads Developer Relations, in just under an hour!
Come join us to learn about the expansion of the server beyond Analytics, server layout and purpose, and our plans for the future.
We also want to get your feedback as to what you would like to see from us! discord.gg/k2tzVxwQ?event=14…
Matt Landers retweeted
There might only be five hours standing between you and a Google Analytics certification. 🏆
Study with fun-to-follow video tutorials in Skillshop.
Then, pass the test and earn your industry-recognized credentials!
👉 goo.gle/4kx09Yu 👈
Matt Landers retweeted
Barely have five minutes?
That’s alright — @matt_landers will teach you GA benchmarking in four.
See how your website or app performance stacks up against industry competitors: goo.gle/4klIRxU
🔥We're only 2 hours away from our Fireside Chat with Alyssa Perez🔥
We'll be talking about Measurement Protocol and answering all your questions!
goo.gle/ga-discord
Measurement Protocol unlocks a complete customer journey, bringing non-tag-collected data directly into GA. 🔗
Questions? Here’s your chance to connect directly with the GA product team.
👾 Join our Discord livestream on May 15, at 12:00 PM ET / 9:00 AM PT: goo.gle/4khd7tf 👾
Join me this Thursday for a chat on Measurement Protocol 🚀
Measurement Protocol unlocks a complete customer journey, bringing non-tag-collected data directly into GA. 🔗
Questions? Here’s your chance to connect directly with the GA product team.
👾 Join our Discord livestream on May 15, at 12:00 PM ET / 9:00 AM PT: goo.gle/4khd7tf 👾
Come join me in 2 hours to discuss data quality and attribution changes in GA!
Happening TODAY 🗓️
Join @matt_landers & Brian Stark for our Discord livestream Q&A on leveraging updated Google Analytics tools for high-quality data and attribution.
Tune in at 12:00 PM ET / 9:00 AM PT ➡️ goo.gle/ga-discord
Join me next week for our first LIVE event on Discord!
I’ll be chatting with Brian about recent changes to data quality and attribution 🤓
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Matt Landers retweeted
Need to export to BigQuery? Want to talk about advertising, Explorations, data APIs? Just getting started in GA?
👾 We’ve got a channel for that in the Google Analytics @discord server. 👾
Come join us — we’re 13k strong and counting: goo.gle/ga-discord
Matt Landers retweeted
Want a complete view of your customer journey? Our latest Analytics Academy course on Skillshop, hosted by @matt_landers, shows you how to unlock the full potential of your GA4 data by connecting it with other tools and data sources.
▶️ Discover how to:
🔓Control and refine the data you leverage in GA.
🤝Integrate seamlessly with other powerful tools for a holistic view.
🔎Explore enterprise-level features for advanced analysis.
🔗Combine online and offline data to understand the complete customer journey.
Ready to dive deeper? Start learning today! goo.gle/4hqQPDP
Matt Landers retweeted
Level up your data game with Google Analytics 📈 Our new Analytics Academy course on Skillshop dives deep into the world of reports, segments, and more.
▶️ Learn how to:
📈 Leverage powerful tools like Explore and custom reporting to uncover key insights.
🔗 Connect Google Analytics and Google Ads to measure campaign effectiveness.
💡Turn data into actionable strategies for business growth.
Start learning today! → goo.gle/3AfKICw
Matt Landers retweeted
💡 Join us for the Google Analytics Holiday Readiness livestream on Nov. 7 at 5:00 PM GMT.
Learn about key reporting best practices & recent updates that enhance data clarity and accuracy, and understand best practices for campaign optimization with GA to achieve your holiday marketing goals.
Register Here! → goo.gle/3UF3LNm
Matt Landers retweeted
Want a complete view of your customer journey? Our latest Analytics Academy course on Skillshop, hosted by @matt_landers, shows you how to unlock the full potential of your GA4 data by connecting it with other tools and data sources.
▶️ Discover how to:
🔓Control and refine the data you leverage in GA.
🤝Integrate seamlessly with other powerful tools for a holistic view.
🔎Explore enterprise-level features for advanced analysis.
🔗Combine online and offline data to understand the complete customer journey.
Ready to dive deeper? Start learning today! → goo.gle/4f1XLXq
✨ My team is hosting a workshop, Performance Max and the Google Ads API, on July 17! ✨
I'm excited to share that Ads Developer Relations is running a workshop on how to set up and optimize Google's AI-driven campaign type, Performance Max, in the Google Ads API. The workshop will provide developers, product managers, and technical team managers with the knowledge, resources, and support they need to build a successful integration.
→ Learn more and sign up at adsonair.withgoogle.com/even…!
🎉 New Features Alert 🎉
The Google Analytics Reports Builder for Google Sheets just got better with Filters 🌪️ & Scheduling 📅
workspace.google.com/u/0/mar…
Matt Landers retweeted
GA4 is built with Google AI at its core to surface relevant insights, predict future consumer behavior and give you a full view of your performance.
In the latest video tutorial video, we cover how you can use these functionalities to fit your needs! ↓ goo.gle/47Dds3Z
🚨 New Google Analytics Tutorial video out on Traffic Sources🚦
youtube.com/watch?v=byN8uu0d…