@matomo_org

The Leading Open-Source Analytics Platform https://xitter.cf/t.co/JKi16ddZis [email protected]

 Planet Earth
matomo.org
Joined June 2009
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378Media
New to Matomo and wondering where to start? Learn how to find the data that matters, understand your website performance and use Matomo’s essential reports with confidence. Register here: ow.ly/9T3J50ZYjsm
Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for Thursday 29 October at 2:30 pm CET.

ALT Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for Thursday 29 October at 2:30 pm CET.

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AI can influence a buying decision before someone ever reaches your website. Our latest blog looks at what web analytics can actually measure, where AI attribution reaches its limits, and how other signals can add useful context: ow.ly/xN6T50ZWlvA
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What if getting answers from your analytics felt less like building reports and more like asking a question? In this session, you’ll learn how the Matomo AI Connector (MCP) can help you make decisions with greater confidence. Save your spot: ow.ly/zEo150ZWlmu
Matomo Technical Masterclass on AI Connector MCP scheduled for 22 October with live Q&A and recording.

ALT Matomo Technical Masterclass on AI Connector MCP scheduled for 22 October with live Q&A and recording.

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54% of web analytics professionals say they have clear visibility into their AI traffic. By contrast, 41% can only see part of it. #AI #WebAnalytics #Traffic #Data Read our report for more insights: ow.ly/xrcf50ZWkJq
54% of web analytics experts report clear visibility into AI traffic, while 41% see only partial data, highlighting challenges in AI traffic clarity.

ALT 54% of web analytics experts report clear visibility into AI traffic, while 41% see only partial data, highlighting challenges in AI traffic clarity.

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Our latest article includes a checklist for reviewing your analytics setup across data collection, access, reporting, exports, integrations and sovereignty requirements: ow.ly/Nm4M50ZTQA7 #DataGovernance #WebAnalytics #DataSovereignty
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Choosing a web analytics platform means looking at much more than features. Our new Web Analytics Buyer’s Guide brings all relevant questions together, with guidance on what to evaluate, what to ask vendors and how to compare your shortlist: ow.ly/Rfmn50ZTQRC
Matomo's guide offers a step-by-step approach to choosing the right web analytics platform with core capabilities and risk management.

ALT Matomo's guide offers a step-by-step approach to choosing the right web analytics platform with core capabilities and risk management.

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98%. That’s the share of web analytics experts who say data ownership and control are important to their strategy. And notably: Not a single respondent sees them as a secondary concern. Download our report here: ow.ly/fvL750ZTQqg #DataOwnership #Analytics #Privacy
98% of web analytics experts prioritize data ownership and control in their analytics strategies, based on a survey of 300 professionals.

ALT 98% of web analytics experts prioritize data ownership and control in their analytics strategies, based on a survey of 300 professionals.

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92.3% of web analytics experts say they trust their data. Yet 84.3% have made a decision based on analytics they later questioned or found incomplete. So what makes data reliable enough to act on? Find it out here: ow.ly/paAB50ZRk5j
Two colleagues discuss data analytics on a laptop with charts showing conversions and campaign tracking details.

ALT Two colleagues discuss data analytics on a laptop with charts showing conversions and campaign tracking details.

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Is your Matomo setup properly protected? Our practical security checklist walks you through the essentials, from two-factor authentication and user permissions to API tokens and On-Premise server security: ow.ly/RNhX50ZRker

Your Matomo Security Checklist - Analytics Platform - Matomo

Achieve and follow simple step-by-step guides to turn visits and compliant datas into results for your goals.

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55% of web analytics experts choose their platform primarily based on data accuracy and reliability. Because better decisions ultimately start with reliable data. #WebAnalytics #DataDriven #Analytics #MarTech
55% of web analytics users prioritize data accuracy and reliability when selecting their platform, according to a survey of 300 experts.

ALT 55% of web analytics users prioritize data accuracy and reliability when selecting their platform, according to a survey of 300 experts.

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Welcome Webdiman Digital Solutions, our newest Implementation Partner, based in Sighetu Marmației, Romania. Websites, applications and ecommerce, built with privacy-first analytics from day one.
Announcement of Webdiman as a new Matomo implementation partner in northern Romania with founder Adrian Diman's photo.

ALT Announcement of Webdiman as a new Matomo implementation partner in northern Romania with founder Adrian Diman's photo.

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Tomorrow, 2:30 pm CEST: our Getting Started with Matomo webinar is happening live. If you’re still finding your way around Matomo, this is a good chance to get the basics down, see the platform in action and ask questions as we go. Join us: ow.ly/qfBT50ZP0BM
Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for Thursday 24 September at 2:30 pm CEST.

ALT Smiling woman with blue hair promoting a Matomo webinar on getting started, scheduled for Thursday 24 September at 2:30 pm CEST.

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The Matomo Resource Hub is live. It's the guided part of the Matomo Help Centre: step-by-step guides and learning paths that take you from your first report to confident, everyday analysis. Discover the Resource Hub: ow.ly/vaw650ZOmh4
Matomo Resource Hub homepage inviting users to learn Matomo from beginner to expert with guides and a search bar.

ALT Matomo Resource Hub homepage inviting users to learn Matomo from beginner to expert with guides and a search bar.

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Tomorrow: our Matomo Tag Manager Technical Masterclass. Practical examples, live Q&A and a closer look at tags, triggers, variables and maintainable tracking setups. 17 September, 2:30 pm CEST ow.ly/hpTc50ZMrrg
Smiling man in a navy shirt promoting a Matomo Tag Manager masterclass on September 17, 2026, with a call to save your seat.

ALT Smiling man in a navy shirt promoting a Matomo Tag Manager masterclass on September 17, 2026, with a call to save your seat.

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Getting started with Matomo, live on 24 September at 2:30 pm CEST. New to Matomo? This 45-minute session covers what to set up first and what to look at once your data starts arriving. Save your seat: ow.ly/ruct50ZMrht
Smiling woman with blue hair promoting a beginner-level Matomo webinar on September 24 at 2:30 pm CEST, lasting 45 minutes.

ALT Smiling woman with blue hair promoting a beginner-level Matomo webinar on September 24 at 2:30 pm CEST, lasting 45 minutes.

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Google Analytics is widely used, but it still comes with important trade-offs around sampling, retention, privacy, reporting and AI traffic visibility. Our new article breaks down 13 GA4 limitations and what they mean in practice: ow.ly/tBmr50ZJeBu
Two colleagues reviewing Google Analytics data on a laptop, discussing limitations like no sampling and GDPR compliance.

ALT Two colleagues reviewing Google Analytics data on a laptop, discussing limitations like no sampling and GDPR compliance.

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Just over a week to go until our Matomo Tag Manager Technical Masterclass. Join us on 17 September for practical examples, useful tips and a live Q&A on tags, triggers, variables and maintainable tracking setups. 🗓️ 17 September, 2:30 PM CEST ow.ly/TzT950ZJeKE
Smiling man with crossed arms promoting Matomo Tag Manager masterclass on September 17, 2026, with a call to save your seat button.

ALT Smiling man with crossed arms promoting Matomo Tag Manager masterclass on September 17, 2026, with a call to save your seat button.

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Get 10 practical AI prompt patterns to investigate your analytics data, test different explanations and work out what to do next. Less dashboard digging. More time understanding what the data means. Get the guide: ow.ly/CCmc50ZJfKb
Woman explaining AI ethics next to a guide titled 'Our Top 10 Advanced AI Connector Prompts' by Matomo.

ALT Woman explaining AI ethics next to a guide titled 'Our Top 10 Advanced AI Connector Prompts' by Matomo.

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Website traffic isn’t just coming from search, social and paid anymore. AI assistants are part of the mix too. We’ve updated our guide to checking website traffic with the metrics, tools and AI traffic sources worth watching now: ow.ly/VeJ350ZGx3n
Three colleagues discussing website traffic data with charts and laptops in a bright office setting.

ALT Three colleagues discussing website traffic data with charts and laptops in a bright office setting.

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It’s easy to assume you have control until you start asking the right questions. Our eBook The Sovereignty Gap includes a practical checklist to help you spot where control may be weaker than it looks. Download the eBook here: ow.ly/m2n750ZGvrF
Matomo eBook cover titled 'The Sovereignty Gap' about data control and digital trust, with a call to download the eBook to assess control gaps.

ALT Matomo eBook cover titled 'The Sovereignty Gap' about data control and digital trust, with a call to download the eBook to assess control gaps.

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