Mindstates evangelist, wordvert and lover of umbrellas.

Joined March 2009
Well its only taken 8 years and a pandemic to jolt this into existence! I'm delighted to share the first article in a series on the #Mindstates Framework, a new way of thinking about people and activities. #research #design #drama #psychology medium.com/@mark.mcelhaw/sav…
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However, it is also one of the ways we make sense of the world and act in it. Hence why it is a facet of Openness/Intellect in the the Big 5 and correlated with creativity. (DeYoung et al. 2012)
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More events to be announced... Watch this space👀
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Notifications are the biggest design fail of this century. Using drama and psychology, notifications can be remade… useful! I just published in @uxdesigncc Anatomy of a notification uxdesign.cc/anatomy-of-a-not…
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If you have any queries or suggestions leave a comment. Alternatively come to 'Ask me Anything.... About Mindstates' on Thursdays @ 12-1pm UTC calendly.com/mark-mcelhaw/mi…
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#Behaviourchange models are great for showing the what & how for #valuepropositions. The #Mindstates framework shows the where/when. Find out why below ⬇️ lnkd.in/dK_DwpKC
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Super inspiring talk for next generation UXD from web to mobile to AI. Frictionless Read/Watch/Listen is one step closer. thanks @LukeW @smashingconf
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Nice start to the day. Welcome to #smashingconf Design & UX -#Antwerp @smashingconf
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I'm delighted to announce the launch of our latest #BuddhaBrella - The Silver #SunBrella edition. Providing protection from #Sunshine, #Showers and #Suffering. You can buy one of the first 50, at a special price of 5500INR (£55/€65/$70)* from BuddhaBrella.com
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It also happens to double as a moral compass to skilfully navigate your surroundings using the #eightfoldpath
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*Free Shipping Worldwide is included.
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Multiple dates and times: Let's play Apophany!? - Finding meaning when apparently there is none. tickettailor.com/events/gtja… It's part of the #GreaterThan #Jamboree. We have 2 separate sessions on Friday the 14th and 21st July in different timezones.
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These challenges bring out automatic responses and mindsets. But if we dig a little deeper, they present new ways of seeing and allow us to break free of our underlying patterns.
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Come gather, share, interact and unlock the creative power of the Apophany... lets play, shall we!?
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