Where marketing meets empathy - we provide consulting & training services to optimize marketing messages to increase sales conversion. Founded by @brianjcarroll
Global
Joined February 2011
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markempa retweeted
Can marketing be strategic without helping sales win?
Corey Livingston doesn’t think so.
“Marketers have to come down from their ivory tower.”
Her take on earning marketing influence is worth a watch.
Full conversation below.
markempa.com/why-gtm-rebuild…
#b2bmarketing
Just because the gumball machine dispenses something doesn’t mean it’s valuable. The next step in B2B marketing is about quality conversations, not just quantity.
lttr.ai/AsN8M
#GoToMarket #GTM #B2BMarketing
Relying on MQLs is like expecting your favorite flavor every time you drop a coin. But marketing’s gotten more complicated, and it’s time to look beyond the MQL for what actually converts.
lttr.ai/AsLnf
#GoToMarket #GTM #B2BMarketing
You can’t keep turning the crank on the same outdated machine and expect fresh results. When the gumball machine breaks, it’s a wakeup call to rethink what really drives revenue.
lttr.ai/AsGd6
#GoToMarket #GTM #B2BMarketing
MQLs used to be the prize in every marketer’s machine, but the mechanism is jammed. If we want real growth, we need a new playbook for how leads are qualified—and how we nurture them.
lttr.ai/AsELl
#GoToMarket #GTM #B2BMarketing
The old ways of measuring leads are like shaking a broken gumball machine—there’s no guarantee what will come out. It’s time to stop counting gumballs and start focusing on meaningful engagement.
lttr.ai/AsAOU
#GoToMarket #GTM #B2BMarketing
Content mapping isn’t just filling spaces on a calendar—it’s building a bridge between what your audience cares about and what your business offers. When you align content with buyer thinking, your message doesn’t just land; it resonates and converts.
lttr.ai/AoILK
Think of trigger events as the fuel for your GTM engine. They ignite prospects’ interest, keep the buyer’s journey moving, and drive team alignment behind every opportunity.
lttr.ai/AoF1h
#sales #b2bmarketing #GTM
Trigger events are the data-backed breadcrumbs that reveal prospects’ readiness. They enable sales and marketing to personalize outreach, build trust, and create unstoppable buying momentum.
lttr.ai/AoBHL
#sales #b2bmarketing #GTM
Content that lands isn’t crafted for everyone—it’s built for *your* buyer’s state of mind. Smart mapping matches topics, formats, and timing to buyer intent, creating an experience so seamless, it just feels right.
lttr.ai/An6n0
#GoToMarket #GTM #B2BMarketing
Is your content just noise, or is it guidance? Real content mapping is about anticipating what buyers want before they articulate it. When you truly align, your content becomes the roadmap buyers didn’t know they needed.
lttr.ai/An6Mp
#GoToMarket #GTM #B2BMarketing
If your content isn’t following your buyer’s thought process, it’s already behind. Effective content mapping puts you in your audience’s shoes—anticipating questions, removing doubts, and moving them forward with confidence.
lttr.ai/An5zd
#GoToMarket #GTM
Want your content to convert? Align every asset with your buyer’s perspective. True content mapping dives deep into what your audience *needs* to see, hear, and feel at each turn—they’ll trust you before they even meet you.
lttr.ai/An4W4
#GoToMarket #GTM
Stop guessing and start resonating. Content mapping that actually works means meeting your buyers exactly where they are in their journey. It’s not about more content—it’s about the right content, at the right moment, tailored to real decision points.
lttr.ai/An3zz
Content Mapping That Actually Works: Align Your Content With How Buyers Think
▸ lttr.ai/An3fQ
#GoToMarket #GTM #B2BMarketing
Modern GTM systems thrive on agility. When you design strategies around trigger events, you capture buyer attention at the peak of their motivation—before competitors even know the race has started.
lttr.ai/An1gz
#sales #b2bmarketing #GTM
Every meaningful purchase journey starts with a trigger event. Highlight those moments, and you’ll guide your buyers seamlessly toward their next big decision—accelerating your sales funnel.
lttr.ai/An1NE
#sales #b2bmarketing #GTM
How Trigger Events Create Buying Momentum in Real GTM Systems
▸ lttr.ai/AntrJ
#sales #b2bmarketing #GTM
Trigger events aren’t just noise; they’re actionable signals. Recognizing these events lets leading sales teams deliver value at exactly the right time, nudging buyers forward when the window of opportunity opens.
lttr.ai/AntrH
#sales #b2bmarketing #GTM
