Buffalo Law Professor. Studying and Teaching Advertising, Privacy, Intellectual Property Law, Law & Neuroscience. #Adcreep
Buffalo, NY
Joined October 2016
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"A fertile land mass of American moviemaking has gone arid — has been allowed to go arid — in order to plumb the depths of so-called intellectual property." nytimes.com/2022/12/01/movie…
For the Black Panther fans out there: Why Hollywood Should Leave Dead Actors Alone (Guest Column) variety.com/2022/film/column… via @variety
Spent some time coming up with a top 5 neuroscience books to recommend: shepherd.com/best-books/how-…
Move toward "ghost kitchens" make the relationship between fast food brands and the actual food we consume increasingly tangential. slate.com/business/2022/09/f… via @slate
Mark Bartholomew retweeted
One can only hope.
Perhaps with a little help from @JeanneFromer
papers.ssrn.com/sol3/papers.…
#trademarks
Will neuroscience be the death knell for trademark law's Abercrombie spectrum? tinyurl.com/2p87jmmn
Will neuroscience be the death knell for trademark law's Abercrombie spectrum? tinyurl.com/2p87jmmn
Nice line from the latest by @DrSandyV & @legallysocial: "The deference ... given to trademark protectability depending on abstract classifications of its distinctiveness is disconnected from the measurable impact of a trademark on the brain of a relevant consumer."
Mark Bartholomew retweeted
Excited to share a new, interdisciplinary article just published with @legallysocial!
Virtue, S. M., & Cahr, D.S. (2022). Trademarks and the Brain: Neuroscience and the Processing of Non-Literal Language, The Trademark Reporter, 112 (4), 695-705.
inta.org/wp-content/uploads/…
Had a great time talking with @leticiacaminero about my new book. Great questions, a "brainy undertaking" indeed!
1st episode of the 3rd season! We will connect #neuroscience with Intellectual Property while discussing Professor Mark Bartholomew's book "Intellectual Property and the Brain: How Neuroscience Will Reshape Legal Protection for Creations of the Mind" leticiacaminero.com/2022/07/…
"What have we lost when we become so collectively inured to invasions of our privacy and to exploitative economic practice that we would happily accept a 12-pack for the placement of beer advertising into our dreams?" – aeon.co/essays/dreams-are-a-… via @aeonmag
Gross, especially at a public university. But probably a sign of things to come. sports.yahoo.com/michigan-st… via @Yahoo
Take it down. RiverWorks blasted for erecting giant sign along river buffalonews.com/news/local/r… via @TheBuffaloNews
Congratulations to all of today's Buffalo Law graduates! You should feel proud of your accomplishments. Enjoy the day! #UBClassof2020
Not just free money: "Renaming stations disguises the operating costs of public transit. It’s harder for officials to argue for higher taxes to fund buses and subways when they’re signaling to the public that private sponsors are picking up the tab." citylab.com/transportation/2…
Mark Bartholomew retweeted
As a reminder, we've built a global infrastructure of tech addiction, surveillance, and manipulation that undermines our democratic values because companies want to make a few cents more on the ads they show us. So much has been sacrificed in pursuit of so little actual value.
Mark Bartholomew retweeted
I’m often told I’m "brave" for putting my papers on arXiv before they are accepted for publication. How silly! It’s 100x more likely for academic papers to languish in obscurity than for the ideas in them to be so good that someone would want to steal them.
One of the last great (partial) holdouts against the privatization of public space: the national parks. This proposal threatens to turn Yellowstone into a KOA because visitors supposedly want more wireless service, places to shop, and "food trucks." yahoo.com/news/campgrounds-i…
Mark Bartholomew retweeted
Proposal: an ad blocker that saves copies of ads targeted to you, and lets you browse, sort, filter, and view them later, so you can see at a glance what advertisers know about you, how they have categorized you, and how they're trying to influence you.
Stay classy NY. The Empire State has taken a relatively hard line against advertising in public schools and should continue to do so. Even the authors of this pro-ad report admit that school naming rights bring in little overall revenue. dailygazette.com/article/201…