maribeth

There is always someone hotter posting more and charging less. There is only one you. If you can market that, you become irreplaceable. I say that knowing how hard it actually is. It is so easy to watch a creator who is crushing it and think you should be more like her. You will never win playing someone else's role. You are the main character in your own story, and theirs already has one. Being yourself is also the cheaper option. Sustaining a persona you invented to impress strangers takes energy you need for the business. So pick three signature traits and build around those. Soft domme. Country baddie. Flirty nerd. Whatever is actually true about you. Then give fans one thing they can count on, a ritual they get to be part of. Monday voice memos. Sunday morning selfies. Something small that repeats.