the amount of stuff that has to line up for a crypto launch to go well is kind of ridiculous
off the top of my head...
> founder posting on x for months before launch - establishing trust, building an audience, etc
podcasts, spaces and newsletters your users listen to (even small ones count)
> a community that's around before launch day and will show up and talk about it and become distribution
> partners and ecosystems lined up to announce with you. the chain, wallets, etc. whoever you integrate with
> agencies (marketing, research, gtm, etc) with a scope where you know what you're paying for each month, kols (which ones, how they get paid, what happens when their allocation unlocks)
> launch material - content, demo videos, docs, faq, someone actually answering people in the replies
> infra tested beforehand rpc, indexer, wallet flow
> audit(s), booked early because the good firms are booked out weeks or months ahead, then re-checked if the code changed after
> multisig, keys, someone watching the contracts on the day
> fintech or stablecoin? custody, kyc/aml, banking and on/off ramp partners, compliance sign off in each country you go live in
> ai agents touching funds? what they're allowed to do with money and whether your payment provider is ok with it
> launching a token? market makers, listings, liquidity, the unlock schedule, the claim page and the fake claim links that pop up around every big launch
> legal on entity setup, who you can market to, legal structure, etc
> launch week... one person owning the run of show, mods and support across timezones, a plan for if/when something breaks
> and then after announcement buzz is gone and people need a reason to come back
and most of it depends on something else on the list. you can't really set a date till the audit's booked, the agency can't start till there's a date, they need a story to work with and the story needs a founder who's been posting for months
i spent 5 years at
@NEARProtocol (7 years in crypto) and got to know some of the best people across most of this list along the way
witnessed firsthand so many launches go sideways that mostly had a decent product and money behind them. they went wrong on the wrong agency, the wrong mm, an audit booked too late or nobody owning the order of it all (a lot of the time it came down to lack of coordination/strategic “layering” of events)
if you're even thinking about launching something (protocol, app, stablecoin/payments, ai x crypto, a token, whatever it is) dm me "launch" + what you're launching + a rough date
i'll put together a rough plan for your launch and who i'd trust for each moving piece (free, don't need to jump on a call)