Chris Russell (@marathon_mamba) header
Chris Russell (@marathon_mamba) profile picture

Strategist focused on the creator economy | Building over @laylodotcom

Seattle, WA
Joined November 2018
Photo by Chris Russell (@marathon_mamba)Photo by Chris Russell (@marathon_mamba)
Proof of Community should be the new standard for anyone launching a social token or DAO 🧵
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Congrats! Same birthday as my little one 😄
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Me and @marathon_mamba put our heads together to bring you this little how-to for NFT creators. 🤓
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Chris Russell retweeted
August @laylodotcom : - 10k creators, 4M Fans - Partners @vspass & @NASCAR - Drops @dvsn @Nickelback @piercetheveil, @laufey @zedsdead @discolines @denzelcurry @CAVETOWN , @chrislake @WS_Boogie @inglewoodSiR - Team + Chris Russell and Thatcher Sammet - Rolled out custom QR Codes
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There isn’t a better tool out there to onboard the masses to Web3. Within seconds anyone new to web3 can create a wallet and easily rsvp for a drop. No complex explanation required. Plus you can directly communicate with holders
We’ve recently been sent a few companies building the “CRM for Web3”. I’m confident that @laylodotcom is the single best CRM for the Web3 community and felt it would be helpful to share why:
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Chris Russell retweeted
Product > Marketing Marketing > Sales But. Land the right BD PRODUCT integration “sale” and if you’re product is great and your partner is scaling too, you win big. If you check the history books: Twilio wouldn’t exist without Uber. Stripe wouldn’t exist without Shopify.
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Chris Russell retweeted
TIME's new cover: The metaverse will change everything ti.me/3IKwklo
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Communities are the product.
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Part 2
Proof of Community - Shared Purpose & Beliefs Last week, I shared a framework for establishing a strong community before launching a token. This is a deeper dive into step 1 of that formula. 🧵 xitter.cf/marathon_mamba/status/…
Thank you @happeness @_briiian_ @tamgz @ramennoods_ for helping me pull together these examples.
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