Masha Maksimava

The best of Harry Potter [according to muggles on social media]

There's a lot of magic to the Harry Potter saga and the impact it has had on millions of readers around the world. We used the magic of the social listening tool Awario to determine the best book,...

How to build a buyer personas in 5 steps and a free template

Customer personas are used to describe a perfect member of your target audience. In this post, we break down the What, Why, and How of customer personas, including a free customer buyer template.

The Internet's favorite film by Quentin Tarantino [analysis]

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite.

Brand monitoring 101: A guide to tracking brand mentions

New in Awario: Instant insights for your social listening data

If you're no stranger to social listening, you know first-hand how hard it can be to understand why the volume of mentions around your brand (or a competitor, or whatever else you're monitoring)...

Marvel vs. DC: Who wins the battle on social media?

DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social...

How to monitor your personal brand and manage online reputation

Are you monitoring what the web is talking about you? Read this article packed with helpful tips and hacks to find out how you can manage your online reputation.

KFC vs. Popeyes: Which brand wins on social media?

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them.

What is brand personality (and how to build one)

Brand personality is something every brand strives to achieve. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning...

Coke vs. Pepsi: social listening analysis

Awario made social listening research to determine which brand does its best to win the audience. Is it Coca-Cola or Pepsi that wins the marketing race?

New in Awario: Gender analytics

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users!

Hashtag tracking – free analytics tracking & monitoring tool

Using a hashtag tracking tool is a must for effective management on Twitter, YouTube, and other social media platforms. All you need to start is a powerful hashtag discovery tool. Have a look at this...

What is social listening and how to use it: the ultimate guide

Learn how to use social media listening to assist your business strategy and master social media listening tools.