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By @sharonchuter | We celebrate the beauty of BLACK | We empower Black founders through the @pullupforchange Small Business Impact Fund.

Los Angeles, CA
Joined December 2020
Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)Photo by Make It Black (@makeitblack)
#MakeItBlack is here🖤We are so proud to stand with @pullupforchange to celebrate the beauty of Black. 100% of the net proceeds will go to the Pull Up For Change Small Business Impact Fund to support the next generation of Black founders🙌🏾Shop at makeitblack.org
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We have collaborated with some of your favorite brands including @UomaBeauty @maccosmetics @morphe @elfcosmetics and @ultabeauty in a limited collection. 100% of the net proceeds will go to the PUFC Small Business Impact Fund to support the next generation of Black founders.
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How do you feel about Black lipstick? Let us know below? @vanessa__herring looking 🔥wearing the @maybelline Super Stay Matte Lipstick in Black. #makeitblack #makeitblackchallenge
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We partnered with @uomabeauty to give 100% of the net proceeds of the best selling AFRODISIAC eyeliner. Did you know - The Afrodisiac eyeliner pays homage to Africa as birth place of makeup as we know it. The eyeliner was worn by ancient Egyptians for protection against evil. 🖤
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Black is BOLD! A black lip is not just for Halloween. It’s bold and statement worthy. We are delighted to partner with @maybelline to donate 100% of the gross proceeds to the @pullupforchange Small Business Impact Fund. #makeitblack #makeitblackchallenge
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Black is chic! We partnered with @morphebrushes to create a new outer packaging for the Best selling Continuous Setting Mist. 100% of the net proceeds supports Black founders. Who has received their limited edition Make it Black continuous setting mist? #makeitblack
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Make It Black retweeted
I’ve heard many white folks say - “Where I grew up, we treated everyone equally. We had no concept of race”. It’s time you had an honest conversation with the Black ppl you grew up with to find out how much of your “bliss” came at the expense of their silence and forced smiles!
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Let’s educate - Some historical facts about Black you don’t learn in school or find in formal text @MerriamWebster @OED #makeitblack #makeitblackchallenge #pulluporshutup
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Make It Black retweeted
Here’s one for those saying the negative definitions of Black are about the color not the People. How do you feel when you see a black cat? Most people think they are EVIL! Yet there is no evidence of Black cats being any different to white cats! Words are powerful #makeitblack
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Racism is systemic and has been carefully weaved into the fabric of society. Join us today to redefine Black once and for all. Language matters! They say Black is Evil, Rotten, Vile, UGLY?!! We say Black is Beautiful 😍 Sign the petition at change.org/makeitblack
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