📝260929 Lotte Department Store Selects #JENNIE as Global Ambassador… Appoints an Advertising Model for the First Time in 10 Years naver.me/xONHMbNN Lotte Department Store announced on the 29th that it has selected global artist JENNIE as its Brand Ambassador, and will work with the global muse to strengthen its brand presence. This marks the first time in 10 years that Lotte Department Store has appointed an advertising model, reflecting its determination to strengthen the brand’s competitiveness in the global market. Starting in October, Lotte Department Store plans to strengthen its global branding through a collaboration with JENNIE, whose influence extends beyond Asia to global markets including Europe and North America. The core message of the campaign with JENNIE is “As I am.” Through JENNIE, who has consistently expressed her own style and individuality with confidence, the campaign conveys the meaning of “being true to yourself” — respecting oneself as they are and taking ownership of one’s own tastes and values. At the same time, this reflects Lotte Department Store’s brand philosophy of respecting the diverse tastes and lifestyles of individual customers. The strategy is also expected to emphasize the value of Lotte Department Store as a space where customers can discover and experience their own style and everyday lives, going beyond shopping itself. The campaign video featuring JENNIE will be released on October 21 through Lotte Department Store’s official channels, including YouTube and Instagram. Various other customer-participation campaigns will also follow through TV and digital media advertising. In particular, the campaign will expand its touchpoints to major locations such as Incheon International Airport and Seoul Station, where large numbers of international tourists gather. Most notably, global branding efforts at its overseas stores are also expected to accelerate. Lotte Department Store is the only department-store operator in the industry with overseas department stores, and plans to launch collaborative advertisements and projects at four stores in Vietnam and Indonesia, including Lotte Mall West Lake Hanoi. Jung Hyun-seok, CEO of Lotte Department Store, emphasized: “By combining the global influence of our ambassador with the brand value of Lotte Department Store, we aim to expand our touchpoints with customers around the world and make Lotte Department Store’s unique presence in the global market even more distinctive.”