Community Lead @HireTheStarters + Holistic Health Coach 🪻

Chicago
Joined April 2020
Bloom Nutrition has continuously nailed influencer marketing. Their creator program put them on the map. Yash Kankaria was one of the brilliant minds behind developing the strategy that would take the brand to new heights. Here’s how he did it. ⬇️
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Love to see it!
Our community has officially been rolled out to each and every one of our Starters! We’re beyond excited to have created a space for our Starters and brand members to learn, connect, get their questions answered, and so much more. And it’s safe to say, our Starters are loving it. This week, we’re rolling out invites to our brand members! 😎
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So excited to have finally gotten my hands on one of these! @drinkLMNT
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Of all of the social posts I’ve written in my career, this thread took the #1 spot this week!! 🎉
Chamberlain Coffee has been on a tear over the last few years, paving the retail playbook for influencer-founded brands. The person behind it all? Liz Ahern, their former CMO. Here’s how Liz helped expand Chamberlain Coffee into Walmart, Target, and Whole Foods. ⬇️
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One of my favorite parts of building @HireTheStarters is getting to chat one-on-one with each new freelancer we bring into the platform!
Another week, another group of incredibly talented freelancers added to The Starters. ✔️ Here are just three of the experts we onboarded: 1. Former Head of Performance at Good American 2. Influencer Marketer who spearheaded partnerships at Caraway Home 3. Copywriter with experience writing for Frankie's Bikinis and Huffington Post A great week of talented retail and apparel additions to our platform! Stay tuned to see what other talent joins The Starters next.
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Death of the eCom FTE role. Alternatives growing fast, eCom operating stack getting real interesting: - talent marketplaces eg Storetaster, The Starters - offshore recruiting eg Shepard, Growth Assistant - full service operations eg Nogin, Samsara
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So excited this community is officially off the ground. So much more to come!
If this ONE thing went right, I knew The Starters would be a successful business. When I first came up with the concept behind The Starters, I knew one of our keys to success would be making our freelancers our biggest fans & advocates. I centered the entire business model around the question: How can I attract and retain the best freelance talent on the platform? Because if we have the best talent, and they love working though us, we will win. That drove decisions like: ✅ Making it a member-gated marketplace that required payment for brand access, so hiring inquires were from serious businesses only and to help protect the privacy of our freelancers ✅ Focusing primarily on U.S.-based talent, so it doesn’t turn into a race to the bottom on rate ✅ Taking zero commissions from our freelancers rates, and not marking those rates up even by a penny for brands ✅ Making our first hire a Community Lead (@madimshaw) to help foster a sense of community & connection amongst our freelancer base + provide a dedicated support role committed to helping them win opportunities And just last week, we started rolling out our new Starters Community platform as well, providing a dedicated online space for freelancers to connect with each other, and prospective brands. The Starters Community will provide: ✅Opportunities to find & interact with other freelancers ✅ Bi-weekly office hours to help support freelancers in winning more work ✅ Bi-weekly Expert Series with leaders in every e-commerce function to help advance knowledge ✅Visibility to brands that are hiring via our “Ask the Expert” forum (which gives a ton of value to brands too!) Although it took me a bit over a year to get there, I’m excited to finally make inroads in making The Starters a true community that bridges the gap between independent freelancers and a world-class company culture.
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Let’s go!!!! 🔥🔥🔥
We onboarded 11 new Starters this week. Here are just three of the expert freelancers we've brought onto our platform. ⬇️ 1. Former Head of Social for Amazon Alexa 2. E-commerce P&L owner who has worked with Winc and Thrive Market 3. E-commerce Manager with experience at General Mills and Target We bring on ~10-15 new Starters weekly who have worked with some of the most well-known and loved brands in e-commerce. Stay tuned to see what other talent joins The Starters.😎
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We onboarded 11 new Starters this week. Here are just three of the expert freelancers we've brought onto our platform. ⬇️ 1. Former Head of Social for Amazon Alexa 2. E-commerce P&L owner who has worked with Winc and Thrive Market 3. E-commerce Manager with experience at General Mills and Target We bring on ~10-15 new Starters weekly who have worked with some of the most well-known and loved brands in e-commerce. Stay tuned to see what other talent joins The Starters.😎
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We’ve been workin’ on something pretty cool 😎
Our people asked, so we delivered. One of the most consistent pieces of feedback we've received from our Starters and Brand Members is that they're hungry for community. So, we're so excited to announce the official launch of our exclusive Starters Community! 🥳 That's right - today we officially launched a robust community for our Starters and Member Brands to: - Connect - Get answers to questions - Share they're wins - Attend events + so much more! We've just begun the roll out process, so if you haven't yet received an invite, don't worry! Keep an eye on your inbox. I promise yours is coming soon. Here's a lil sneak peak.⬇️
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We just did a deep dive into our data to uncover the most in-demand roles on The Starters. Here are the 5 most hired roles on our platform. ⬇️ 1. Paid Social Marketers starting at $35/hour 2. Growth Marketers starting at $35/hour 3. CRM Marketers starting at $50/hour 4. Copywriters starting at $50/hour 5. Heads of Growth starting at $75/hour
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Love love love to see this 💕
Got this note from a freelancer this morning. So grateful to be able to create meaningful opportunities for some of the best talent in the e-commerce space.
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If you’re an e-commerce brand that’s tired of: - The lack of quality talent across freelance marketplaces (you know who we’re talking about) - Getting charged an arm and a leg in markups and commissions by staffing agencies - Paying tens of thousands of dollars to agencies who just aren’t providing the value they promised We’re built for you. The Starters has the BEST talent pool in e-commerce with marketers, creatives, and developers that have grown brands like Dr. Squatch, Olipop, Liquid Death, and more. No markups. No commissions. No hidden fees. Join The Starters membership today and find the support you need to take your business to the next level without breaking the bank. ⬇️ hirethestarters.com/?utm_sou…
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Having a tough time staying focused this week, so sharing my must-do list today to keep myself accountable. Here’s what I’m working on for @HireTheStarters. 👇🏼
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4. Case Study: In addition to ramping up social content, I’m going to whip up a case study on @ridgewallet (obsessed with their recent partnership with @MKBHD)
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Say a prayer for me that I’m able to get ~most~ of this tackled today, because your girl’s brain power is feeling rather limited this week - I’m going to blame the full moon. 🌕
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My best girl is 6 today. HBD Olive! 🫒
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