@macassociationi
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The Marketing Association of Credit Unions (MAC) is of marketers, for marketers, by marketers.
Joined December 2009
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Register for our ✨1st✨ INTERACTIVE webinar happening December 5! Don't miss your opportunity to network with other credit union marketers in breakout rooms and talk through shared data challenges and opportunities. lnkd.in/gCTGF8mN #creditunion #marketing
We'll call this... Ghosts of MAC Friends Past 👻 Oh the things we've experienced at the most ✨epic✨ marketing conference for #creditunions! Here's your reminder that Early Bird Registration for #MAC2024 Hollywood ends tomorrow, 3/15! macnetwork.org/events/mac202…
Flex your public speaking muscles at #MAC2024! If you or a coworker would like an opportunity to present to your #creditunion marketing peers, just fill out this quick form: docs.google.com/.../1FAIpQLS…...
So you want to join a board of directors? Join us for an invigorating webinar March 16 11 am PT / 2 pm ET! Register today: maocum.wildapricot.org/event…
A little bird told me you haven’t registered for the #EarlyBirdSpecial which ends Sunday! #Mac2023 is in Nashville May 22 - 25! Register now at Macnetwork.org
#MiniMac is back! Register here:
maocum.wildapricot.org/event…
1/2 day of amazing learning #analytics #brand #crypto - Complimentary to @macassociation members!
Exciting webinar tomorrow!
MACQUEE winners! #WhitefishCreditUnion @MountainAmerica !!!
See their amazing campaigns and learn from marketing WINNERS!
Macnetwork.org
Measure your success! Define metrics for each stage. Implement ongoing course corrections. Review end state & celebrate! @LibbyGill @macassociation #Mac2022
Is Process culture -aligned?
• Add training/resources as needed
• Rewaef positive / manage resistance
• bring hope
@LibbyGill @macassociation #Mac2022
Roadmaps for change need
• find formal / informal change agents
• Define specific action components
• start communications rollout
Preparing for change:
•Determine barriers
•Identify positive and negative impacts
•Create communication strategy
@LibbyGill @macassociation #MAC2022
Change: state compelling reasons why - define anticipated benefits - describe what happens w/out change
@LibbyGill @macassociation #MAC2022
Why do people resist change?
-Biological Hardwiring
-Habitual Behaviors
-Lack of Communication
-Culture & Language
@LibbyGill @macassociation #MAC2022