@LunarCrush

The Social Intelligence Layer @LC_builder @LC_marketers @LC_cryptoassets @LC_stocks @LC_sportsdata @LC_fantasydata

 Social
LunarCrush.com
Joined April 2018
  • Tweets48.7K
  • Following1.7K
  • Followers298K
18KMedia
LunarCrush retweeted
Jon Farjo
@jonfarjo20h
A HUGE THANK YOU to these awesome guys for the invite today. Also, I’ve never seen a better tie.
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three environments, one Bearer header. the five-key limit means nothing has to share a secret
LunarCrush Builders
@LC_builderOct 20
One dataset in three places is usually three integrations. The pipeline reads JSON. The analyst lives in a terminal. The assistant speaks MCP. One LunarCrush key covers all three, same Bearer header. Five active keys, so each environment holds its own.
Table comparing three LunarCrush access paths: REST API v4 as JSON over HTTPS, the CLI included on every paid plan, and the MCP server at lunarcrush.ai/mcp, each authenticating with the same Bearer API key header. A note says up to five active keys are managed on the API Keys page.

ALT Table comparing three LunarCrush access paths: REST API v4 as JSON over HTTPS, the CLI included on every paid plan, and the MCP server at lunarcrush.ai/mcp, each authenticating with the same Bearer API key header. A note says up to five active keys are managed on the API Keys page.

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Everyone watches for the spike. A name starts trending, the volume jumps, and the dashboards light up. The harder signal is the opposite. Something that was discussed every day for a month, and then quietly stops being mentioned at all. No announcement, no resolution, just absence. Markets and newsrooms are built to react to arrivals. Almost nothing is built to notice a departure, which is why a story usually ends long before anyone says it ended.
LunarCrush quote card on social data. It reads: Markets and newsrooms are built to react to arrivals. Almost nothing is built to notice a departure.

ALT LunarCrush quote card on social data. It reads: Markets and newsrooms are built to react to arrivals. Almost nothing is built to notice a departure.

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Put two assets on one chart and the bigger price wins the y-axis. The sub-cent token flatlines along the bottom and you learn nothing. Compare on LunarCrush rebases every asset to percent change from its first point, so the shapes are comparable. Social metrics stack to 100 percent, so mentions read as share of conversation. Each asset keeps one color across the chart, the visuals and the share card.
LunarCrush feature card titled Compare, head to head. Four panels: every asset rebased to percent change from its first point; social metrics stack to 100 percent rather than raw mention counts; one identity color per asset across chart, visuals and share card; metric and period ride in the URL. Footer notes it works at two assets or five, at lunarcrush.com/en/compare.

ALT LunarCrush feature card titled Compare, head to head. Four panels: every asset rebased to percent change from its first point; social metrics stack to 100 percent rather than raw mention counts; one identity color per asset across chart, visuals and share card; metric and period ride in the URL. Footer notes it works at two assets or five, at lunarcrush.com/en/compare.

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Compare is live for LunarCrush users: lunarcrush.com/en/compare The metric and period you pick ride in the URL, so you can send a teammate the exact head-to-head view instead of a screenshot of it.

Compare any two assets, head to head

Side-by-side price, sentiment, mentions, and social metrics for any two coins, stocks, or topics.

lunarcrush.com
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The gap between Hobby and Scale is 4 requests a minute versus 500. Worth settling before the architecture is written.
LunarCrush Builders
@LC_builderOct 19
Rate limits decide your architecture before your code does. Hobby: 4 requests a minute, market data only. Individual: 10. Builder: 100 a minute, 20,000 a day, every endpoint. Scale: 500 and 100,000. A nightly batch over 500 topics fits Builder. A live per-user panel does not.
A table of LunarCrush plan limits: Hobby 4 requests a minute and 100 a day on market data only, Individual 10 a minute and 2,000 a day, Builder 100 a minute and 20,000 a day on all endpoints, Scale 500 a minute and 100,000 a day.

ALT A table of LunarCrush plan limits: Hobby 4 requests a minute and 100 a day on market data only, Individual 10 a minute and 2,000 a day, Builder 100 a minute and 20,000 a day on all endpoints, Scale 500 a minute and 100,000 a day.

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A market can round-trip in three days. The argument that moved it does not. Last week's selloff ran on doubts about the AI trade. Futures opened this week reaching back for it. Whatever the price does from here, nothing about the underlying question got settled in between. Price tells you what positions changed. It does not tell you whether anyone changed their mind. Those are different clocks, and the slower one is the one that matters for what happens next.
LunarCrush quote card on social data reading: A market can round-trip in three days. The argument that moved it does not. Positions move faster than minds.

ALT LunarCrush quote card on social data reading: A market can round-trip in three days. The argument that moved it does not. Positions move faster than minds.

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Ask what the internet is talking about and you get a list of individual names: one coin, one stock, one celebrity. Nothing in that tells you where attention actually sits. LunarCrush groups the whole conversation into categories, ranked by social dominance. Open Gaming and you get Roblox, Minecraft and Grand Theft Auto ranked against each other, each a click from its own topic page.
LunarCrush card titled Category rankings: the whole conversation grouped and ranked by social dominance. Four panels: every category ranked by social dominance; Gaming lists Roblox, Minecraft, Fortnite, Valorant and more; each topic links to its own topic page; breadth across Countries, Finance, Social Networks, AI and Automotive Brands. Footer reads lunarcrush.com/en/categories.

ALT LunarCrush card titled Category rankings: the whole conversation grouped and ranked by social dominance. Four panels: every category ranked by social dominance; Gaming lists Roblox, Minecraft, Fortnite, Valorant and more; each topic links to its own topic page; breadth across Countries, Finance, Social Networks, AI and Automotive Brands. Footer reads lunarcrush.com/en/categories.

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Category rankings are live for LunarCrush users: lunarcrush.com/en/categories Agency teams run it in reverse: start at the category a client competes in, then read which topics are carrying its conversation that day.

The Social Media Sentiment Layer

Real-time social media sentiment for crypto and stocks. Track trending coins, social volume, Galaxy Score, and AltRank on X, Reddit, YouTube, and TikTok.

lunarcrush.com
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120,540 mentions on the gold topic, and the top accounts sell perfume and craft kits. Topic-level monitoring has limits.
LunarCrush Builders
@LC_builderOct 16
If your brand name is also a common word, your monitoring measures strangers. The gold topic drew 120,540 mentions from 76,718 accounts in 24 hours. The accounts at the top of it sell jewellery, perfume and craft kits. /searches/create defines the query once.
Funnel showing 120,540 mentions on the gold topic from 76,718 accounts, led by retail sellers, resolved by one custom search.

ALT Funnel showing 120,540 mentions on the gold topic from 76,718 accounts, led by retail sellers, resolved by one custom search.

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Inter Miami's conversation runs on a fixture calendar: 48.1% of it landed on six days out of 29. Always-on spend buys the gaps.
LunarCrush for Marketers
@LC_marketersOct 16
Six days out of 29 carried 48.1% of Inter Miami's conversation. The peak was 84.9M engagements on Sept 17. The floor was 8.3M on Oct 5, and 13 of those days averaged 11.2M. This audience shows up for fixtures. Always-on spend between them buys the floor.
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sentiment went from 73 to 82 percent while creators fell 226 to 142. the optimists did not win, the room just emptied
LunarCrush Crypto
@LC_cryptoassetsOct 16
Derive lost a fifth of its price in a week and its crowd got happier about it. Sentiment Oct 9: 73 percent Sentiment Oct 15: 82 percent Price Oct 9: $0.52 Price Oct 15: $0.41 Creators Oct 9: 226 Creators Oct 15: 142 Engagements Oct 9: 266,670 Engagements Oct 15: 54,245 Sentiment did not climb because the crowd warmed up. It climbed because the crowd thinned out.
Derive daily price falling from 0.52 dollars to 0.41 dollars between October 9 and October 15 while sentiment rises from 73 percent to 82 percent and creators drop from 226 to 142.

ALT Derive daily price falling from 0.52 dollars to 0.41 dollars between October 9 and October 15 while sentiment rises from 73 percent to 82 percent and creators drop from 226 to 142.

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More people talking, not louder posts. Nebius pulled 7,591 mentions against a 3,252 average while the tape fell.
LunarCrush Stocks
@LC_stocksOct 16
The Nasdaq closed down 2.14% and the S&P technology sector shed more than 3%, per TheStreet. Nebius drew a crowd on the way down. Engagements: 7.8M, 1.8x average Mentions: 7,591, against a 3,252 average Creators: 3,173, twice the usual Sentiment: 79%, three points under average Social dominance: 0.65%, double its norm Mentions grew faster than engagements, the shape of a widening argument, not an abandoned one.
Nebius social reaction on Oct 16, 2026: engagements 1.8x daily average at 7.8M, mentions 7,591 against a 3,252 average, 3,173 creators or twice usual, sentiment 79%, three points under average.

ALT Nebius social reaction on Oct 16, 2026: engagements 1.8x daily average at 7.8M, mentions 7,591 against a 3,252 average, 3,173 creators or twice usual, sentiment 79%, three points under average.

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Dallas is at Lambeau tonight. More than half the talk about the Cowboys, 52%, lives on TikTok. X gets 15% 🏈
LunarCrush Sports
@LC_sportsdataOct 16
Cowboys fans have moved to TikTok. Dallas drew 28,040,795 engagements in the last 24 hours. TikTok carried 52% of them, X only 15%. Ahead of Sunday night at Lambeau, the loudest Dallas talk is not happening on a timeline.
Chart showing TikTok carried 52 percent of the Dallas Cowboys' 28,040,795 engagements in the last 24 hours, with X at 15 percent.

ALT Chart showing TikTok carried 52 percent of the Dallas Cowboys' 28,040,795 engagements in the last 24 hours, with X at 15 percent.

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1,590 looks like an incident until you see the 40,665 it came out of
LunarCrush Builders
@LC_builderOct 16
The spam field comes back as a count, not a share. Teams wire it to a threshold and then wonder why it never fires. /topic/debt/time-series/v1, yesterday: 40,665 active mentions, 1,590 flagged. That is 3.9%. Divide by posts_active first. The raw count mostly tracks volume.
Trimmed API response row for the debt topic on October 15 showing 40,665 active mentions and 1,590 flagged as spam, a 3.9 percent share.

ALT Trimmed API response row for the debt topic on October 15 showing 40,665 active mentions and 1,590 flagged as spam, a 3.9 percent share.

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a retired fighter is this week's most engaging name in UFC, 1.96 times the next on the list
LunarCrush for Marketers
@LC_marketersOct 16
UFC's most engaging name over the past day is retired. Khabib Nurmagomedov drew 19.0M engagements, 1.96 times the next fighter on the list. 95.9% of that sat on YouTube and TikTok. X carried 0.97%. Retired talent is still inventory. Plan the buy for video.
Card showing Khabib Nurmagomedov drew 19.0M engagements over the past day against 9.7M for the next fighter on the list, 1.96 times behind. Network mix: YouTube 50 percent, TikTok 46 percent, 95.9 percent combined, X 0.97 percent.

ALT Card showing Khabib Nurmagomedov drew 19.0M engagements over the past day against 9.7M for the next fighter on the list, 1.96 times behind. Network mix: YouTube 50 percent, TikTok 46 percent, 95.9 percent combined, X 0.97 percent.

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The loudest room in the NFL is 13,478 accounts. Galatasaray cleared it with 15,248 🏈
LunarCrush Sports
@LC_sportsdataOct 16
No NFL team has more people talking about it than San Francisco. Before Monday night vs Washington, 13,478 accounts posted about the 49ers, most in the league. Galatasaray drew 15,248. The biggest crowd in American football is not the biggest in football.
Chart comparing 13,478 creators posting about the San Francisco 49ers with 15,248 creators posting about Galatasaray in the last 24 hours.

ALT Chart comparing 13,478 creators posting about the San Francisco 49ers with 15,248 creators posting about Galatasaray in the last 24 hours.

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The most talked-about name in a sport is often someone who no longer plays it. The most discussed product in a category is sometimes one that was discontinued. Organizations budget for what they are doing now and assume the conversation follows. It does not. Attention runs on its own schedule, and it keeps paying out on work that finished years ago. Relevance and activity are two separate things. Only one of them shows up in a plan.
Quote card reading: The most talked-about name in a sport is often someone who no longer plays it. Relevance and activity are two separate things.

ALT Quote card reading: The most talked-about name in a sport is often someone who no longer plays it. Relevance and activity are two separate things.

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Feeling __________ about crypto.
24%extremely bullish
31%bullish
27%bearish
18%very bearish
98 votes • Final results
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A $223 million token out-talked a $97 billion one on Friday. 986 creators did the carrying.
LunarCrush Crypto
@LC_cryptoassetsOct 17
BNB is 433 times larger and lost the attention contest. PONS pulled 890,152 engagements into Friday against BNB's 789,441, on a $223 million market cap versus $97 billion. 986 creators carried it.
Bar chart showing PONS with 890 thousand engagements on a 223 million dollar market cap against BNB with 789 thousand engagements on a 97 billion dollar market cap.

ALT Bar chart showing PONS with 890 thousand engagements on a 223 million dollar market cap against BNB with 789 thousand engagements on a 97 billion dollar market cap.

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