Social Intelligence for Marketers Powered by @LunarCrush
- Tweets2.4K
- Following980
- Followers703
- Likes6.5K
ALT Workflow card showing topic creators returned with followers and engagements. A 13,300 follower channel drove 2.1M engagements, 11.3 percent of the topic, ahead of channels with 305K, 104K and 248K followers at 851K, 594K and 401K.
ALT Table of La Liga club sentiment in the 24 hours to this morning: Real Betis 89 percent on 13,514 mentions, Atletico Madrid 84, Getafe 82, Real Madrid 76, Celta Vigo 62, Athletic Club 49 percent on 1,642 mentions. A 40 point spread.
ALT Card showing Khabib Nurmagomedov drew 19.0M engagements over the past day against 9.7M for the next fighter on the list, 1.96 times behind. Network mix: YouTube 50 percent, TikTok 46 percent, 95.9 percent combined, X 0.97 percent.
ALT Scatter chart of PUBG creators, followers against engagements on the topic over the past day. A channel with 6,020 followers drove 2.5M engagements while a channel with 7.53M followers drove 1.6M, 1.6 times less.
ALT Bar chart of top Fortnite creators by engagement over the past day. An independent account with 4.3M followers drove 10.3M, a sports clip account 4.4M, the official Fortnite account with 19.6M followers 3.8M, which is 1.4 percent of the topic's 275.3M total.
ALT Bar chart of La Liga share of category social dominance over the past day: Real Madrid 52.2 percent, Barcelona 31.0 percent, Real Betis 8.3 percent, Atletico Madrid 2.5 percent, Getafe 2.2 percent, other 15 clubs 3.8 percent. Top two combined 83.2 percent.
ALT Top creators on Lamine Yamal by 24-hour engagement: a 268,000-follower YouTube channel at 51.3M, a 59.5M-follower TikTok account at 42.1M, a 53.1M-follower X account at 20.2M.
ALT Dior sentiment held at 74 percent over 24 hours, 3 points under its average, across 24.9M engagements from 7,367 creators. 47 percent of supportive posts and 30 percent of critical posts are about ambassadors.
ALT Scatter of followers versus engagements on Resident Evil over 24 hours. A 15,457-follower account drove 3.9M from 42 posts, about 92K each. A 53.3M-follower YouTube channel drove 2.3M from 2 posts, about 1.17M each.
ALT Chanel sentiment was 56 percent over 24 hours against a 69 percent daily average, across 54.2M engagements from 10,418 creators. 82 percent of engagements were on YouTube and TikTok, 13 percent on X.
ALT Bar chart: VaynerMedia drew 103,177 engagements in 24 hours. The founder's YouTube channel produced 101,790 of them, 98.7 percent. The agency's TikTok produced 239 and its Instagram 5.