Dad to Matthew CEO @boomautomations Custom AI operating systems, 87 implementations
Miami, FL
Joined May 2024
- Tweets10.7K
- Following280
- Followers15.4K
- Likes10.7K
Luke Pierce retweeted
My team and I have built AI systems for 95+ companies and coached 120+ AI agency operators.
We put everything we know into one AI.
Operator AI goes live October 26.
My team and I have built AI systems for 95+ companies and coached 120+ AI agency operators.
We put everything we know into one AI.
Operator AI goes live October 26.
On Friday, the price to join AAIC increases by $1,000. Apply and book a call with myself or my team here: aiagencyinnercircle.typeform…
This got a lot more support than I thought it would.
One of broke/envious people's favorite activity is to pocket watch and act morally superior because they have somehow 'chosen' to be less successful and unimportant.
They see everything through the lens of money because it's something they have not yet acquired, and see any sort of progress or effort as a zero sum game of chasing benjamins.
Anyone who has built anything even mildy successful understands the benefits of the journey.
Money is the byproduct of loving to figure things out and continuous learning/growth.
I'm in my 7th year, it took me 2 years to make a dollar. I drove uber years 2-3 on the side so that I could keep trying.
I didn't care about being broke... I wanted to figure it out. Always thinking 10 years ahead that the lack of success right now doesn't matter.
I try not to reply to comments like these because sometimes it comes off as d**chebaggery. I actually got that feedback from some people I admire and respect so I've dialed it back a bit.
There are some points that I even forgot to put in the tweet though. Like for example, the DMs I get from people who have not paid me a CENT, thanking me because they were able to use what I post and quit their shitty 9-5 or get something started for themselves.
But everything I say here is true. When you're in the arena you have to squash low level ideas and ill-intended portrayals.
I will give you a serious answer since you seem to be a serious person
- The market wants both from me
- I now employ/pay an additional ~dozen people that I otherwise wouldn’t, and will continue to grow and employ more people. A lot of which will be lifelong relationships as we face adversity and win together
- I now know 120+ people that I wouldn’t have otherwise, and will continue to grow. I get to see these people win through what we’re building which is pretty fulfilling
- I’m learning the ins and outs of scaling an entirely different type of business, which means I’m becoming a better operator
- It’s made me a better marketer and operator overall
- It’s challenged me with a completely different skills set, ‘teaching’ and ‘coaching’ as a opposed to managing and building
- Overall has forced me to level up and become more focused, more responsible and more dependable
The money isn’t great, margins are thin while we invest in infrastructure and the best SMEs money can buy to be a part of it. So basically absolutely no downside and you should reconsider seeing everything by through the lens of making money. Enjoy the free stuff.
Scenes from a hike I did with my dad in Lake Tahoe 2 months ago
2,600 foot elevation climb. Took us about 4 hours
Can’t wait to get back there next summer
Man... now this is getting bookmarked like crazy.
Attaching all the slides from the 21-minute masterclass, plus the full checklist on how to add AI enablement to your offer.
Highly recommend saving this and watching the whole video below.
Early 2025, I got ahead of the market with an audit-first approach. Crazy that this is almost 2 years ago now.
Everyone else in AI automation was selling specific automations, which still works and works well.
Talking about audits and our process is a big reason I grew so fast on LinkedIn.
Early on, our team understood the only way to get real results with AI was to map the company first.
We figured that out through trial and error with clients who wanted to go all in on AI, and we had to find the approach that worked.
That process is what let us make a massive impact at the companies we worked with, and it's where our first AI-forward case studies came from.
AI enablement is the next shift in "process", and this is how you get ahead of it right now.
To be clear.. this is in addition or in parallel to what you are already doing, and does not replace AI Services, AI Consulting, etc.
It just makes what you do even more valuable and meets the market where it is.
Think about it. A company has 2 proposals from AI Agencies to implement AI, do a build, etc. They are equal on all other fronts, except one includes an Ai Enablement program and one doesn't.
Which one is winning?
I went back and forth on whether to post this.
But screw it...
If you're doing AI services, automation, implementation, or consulting, this is the simple addition to your offer that wins MORE and BIGGER deals.
FULL 21-minute masterclass.
Make sure to:
1. Bookmark this
2. Watch and listen to every single minute while taking notes
3. Add this to your offer this week
Here's everything I cover:
→ What AI enablement is and why buyers are asking for it right now
→ The 4 components you can offer
→ The 2 ways it fits into what you already sell
→ The 5 signals on a discovery call that tell you a client needs it
→ An example from a client we're working with right now
This is a module straight from AAIC.
I went back and forth on whether to post this.
But screw it...
If you're doing AI services, automation, implementation, or consulting, this is the simple addition to your offer that wins MORE and BIGGER deals.
FULL 21-minute masterclass.
Make sure to:
1. Bookmark this
2. Watch and listen to every single minute while taking notes
3. Add this to your offer this week
Here's everything I cover:
→ What AI enablement is and why buyers are asking for it right now
→ The 4 components you can offer
→ The 2 ways it fits into what you already sell
→ The 5 signals on a discovery call that tell you a client needs it
→ An example from a client we're working with right now
This is a module straight from AAIC.
WOW, who are these guys?
Seems like a terrible opportunity.
I definitely wouldn't read through this whole post and take 5 minutes to apply.
We're hiring at the Inner Circle.
If you want to be at the forefront of operators building AI agencies: AI Automation, AI Implementation, AI Consulting, and AI Services, this is for you.
Yesterday alone these 4 operators joined, and we're bringing on more Member Success Coaches to ensure Tier 1 support as we anticipate further growth.
This is a facilitation role. If you like working with people and helping them win, you'll fit right in. You don't need to be an AI or agency sales expert.
Your job is to be every member's go-to support. You make sure they know where everything is, which SME coach handles what topic, and where their questions should go, while holding them accountable to their goals through monthly 1-on-1s and our KPI tracker.
What you'd do:
1. Greet and onboard new members to your roster
2. Run monthly 1-on-1s with a roster of up to 40 members
3. Update their KPIs and action plans after every monthly call
4. Hold members accountable to their goals
5. Reply fast in Slack and keep the member journey moving
6. Route expert questions to the right SME coach
You'll get comprehensive training from our Head of Member Success on all of our processes and playbooks, and we'll be right next to you as you ramp up. You'll learn a ton just from that.
Previous agency experience is a big plus.
OTE $5K/mo fully ramped, plus performance incentives.
This is an immediate hire.
Link below.
Genuinely thought it was a joke/meme that local shops are generating photos and marketing with AI
Just opened DoorDash for the first time in a couple of months and basically every other restaurant is AI slop photos
What are we doing
Luke Pierce retweeted
My team and I have built AI automations for almost 100 businesses since 2022. The tools changed 4 times along the way, but these 15 rules held through every one of them.
Save this for your next build (full 20 minute video breakdown in tweet below):
1. Never quote by the hour. The first time I did, the client asked why he'd pay me that when a VA costs $15/hr, and he had a point. Price it against the payroll the system replaces or the leak it fills.
2. Send a monthly report with hours saved, leads processed, etc., (whatever YOUR outcome is) and what that's worth in dollars. This is now fully automatable. Clients who used to drift off after 90 days started staying a year because they could see it paying for itself.
3. Every automation needs an owner inside the company, a specific person by name. Pick them during the build so they care before it ships. If it's everyone's tool, nobody keeps it alive.
4. Sell a paid audit of the business before you talk about a tool, model, etc. When I led with agents and integrations I closed almost nothing. Once the audit finds the bottleneck, the build is just the next step.
5. Let the client price the job for you. Ask how much time the problem eats, whose time it is, and what that person costs. Once they say "this is costing us about $8K a month," your price is a fraction of their number instead of a guess.
6. Write down how the work gets done today before you build anything. Who does it, what order, where the info lives, what happens when something weird comes in. I built a full workflow off the owner's description once and scrapped it on the handoff call because the team did it completely differently.
7. Automate the process the team actually runs, even if the owner wishes they ran a different one. I built the ideal version once. It worked perfectly and the sales team never touched it.
8. Run it on their real records before it goes live. Blank fields, phone numbers in four formats, a column somebody repurposed three years ago. A hundred messy rows will show you everything your test data didn't.
9. Make every automation tell someone the second it fails. Slack, text, email, whatever a human will see. I had one quietly stop passing leads for two weeks and the client noticed his numbers were down before my team noticed anything.
10. Write a backup plan on day one. One doc: if the system goes down, here's the spreadsheet and here's who does what until it's back. Nobody posts about this, but it's the difference between an afternoon of manual work and a dead pipeline.
11. Check the intake form before you blame the AI. A client was ready to rip out a "hallucinating" system and the whole problem was free-text boxes, no required fields, and three date formats going in. Fixed the form, never touched the automation.
12. One trigger, one job. I had five things firing off one webhook and it broke every week, and every five minute email tweak meant retesting all five. Five small automations beat one big one.
13. Log every record the system touches somewhere the client can open on their own. When a client told me it was losing leads, we went through the log together and found a broken form on his landing page. Without the log, that's his word against mine.
14. Name workflows for what they do and put a one-line note on each. I inherited an n8n account full of "test 2 final FINAL" and "new workflow 7" and every five minute edit started with 45 minutes of clicking around.
15. Give every client a one-page doc and a short Loom covering what the system does, what it replaced, and what it's worth. I went back through every client I'd lost and almost none of them left over bad builds. They left because they couldn't see what they were paying for.
I just uploaded a full 20 minute video on YouTube going through every one of these in detail, with the client builds where I learned each one the hard way.
Link is in the reply below.
Wow this is going viral.
Don’t just save this.
I literally broke all of this down in a video.
Link below this tweet.
My team and I have built AI automations for almost 100 businesses since 2022. The tools changed 4 times along the way, but these 15 rules held through every one of them.
Save this for your next build (full 20 minute video breakdown in tweet below):
1. Never quote by the hour. The first time I did, the client asked why he'd pay me that when a VA costs $15/hr, and he had a point. Price it against the payroll the system replaces or the leak it fills.
2. Send a monthly report with hours saved, leads processed, etc., (whatever YOUR outcome is) and what that's worth in dollars. This is now fully automatable. Clients who used to drift off after 90 days started staying a year because they could see it paying for itself.
3. Every automation needs an owner inside the company, a specific person by name. Pick them during the build so they care before it ships. If it's everyone's tool, nobody keeps it alive.
4. Sell a paid audit of the business before you talk about a tool, model, etc. When I led with agents and integrations I closed almost nothing. Once the audit finds the bottleneck, the build is just the next step.
5. Let the client price the job for you. Ask how much time the problem eats, whose time it is, and what that person costs. Once they say "this is costing us about $8K a month," your price is a fraction of their number instead of a guess.
6. Write down how the work gets done today before you build anything. Who does it, what order, where the info lives, what happens when something weird comes in. I built a full workflow off the owner's description once and scrapped it on the handoff call because the team did it completely differently.
7. Automate the process the team actually runs, even if the owner wishes they ran a different one. I built the ideal version once. It worked perfectly and the sales team never touched it.
8. Run it on their real records before it goes live. Blank fields, phone numbers in four formats, a column somebody repurposed three years ago. A hundred messy rows will show you everything your test data didn't.
9. Make every automation tell someone the second it fails. Slack, text, email, whatever a human will see. I had one quietly stop passing leads for two weeks and the client noticed his numbers were down before my team noticed anything.
10. Write a backup plan on day one. One doc: if the system goes down, here's the spreadsheet and here's who does what until it's back. Nobody posts about this, but it's the difference between an afternoon of manual work and a dead pipeline.
11. Check the intake form before you blame the AI. A client was ready to rip out a "hallucinating" system and the whole problem was free-text boxes, no required fields, and three date formats going in. Fixed the form, never touched the automation.
12. One trigger, one job. I had five things firing off one webhook and it broke every week, and every five minute email tweak meant retesting all five. Five small automations beat one big one.
13. Log every record the system touches somewhere the client can open on their own. When a client told me it was losing leads, we went through the log together and found a broken form on his landing page. Without the log, that's his word against mine.
14. Name workflows for what they do and put a one-line note on each. I inherited an n8n account full of "test 2 final FINAL" and "new workflow 7" and every five minute edit started with 45 minutes of clicking around.
15. Give every client a one-page doc and a short Loom covering what the system does, what it replaced, and what it's worth. I went back through every client I'd lost and almost none of them left over bad builds. They left because they couldn't see what they were paying for.
I just uploaded a full 20 minute video on YouTube going through every one of these in detail, with the client builds where I learned each one the hard way.
Link is in the reply below.
My team and I have built AI automations for almost 100 businesses since 2022. The tools changed 4 times along the way, but these 15 rules held through every one of them.
Save this for your next build (full 20 minute video breakdown in tweet below):
1. Never quote by the hour. The first time I did, the client asked why he'd pay me that when a VA costs $15/hr, and he had a point. Price it against the payroll the system replaces or the leak it fills.
2. Send a monthly report with hours saved, leads processed, etc., (whatever YOUR outcome is) and what that's worth in dollars. This is now fully automatable. Clients who used to drift off after 90 days started staying a year because they could see it paying for itself.
3. Every automation needs an owner inside the company, a specific person by name. Pick them during the build so they care before it ships. If it's everyone's tool, nobody keeps it alive.
4. Sell a paid audit of the business before you talk about a tool, model, etc. When I led with agents and integrations I closed almost nothing. Once the audit finds the bottleneck, the build is just the next step.
5. Let the client price the job for you. Ask how much time the problem eats, whose time it is, and what that person costs. Once they say "this is costing us about $8K a month," your price is a fraction of their number instead of a guess.
6. Write down how the work gets done today before you build anything. Who does it, what order, where the info lives, what happens when something weird comes in. I built a full workflow off the owner's description once and scrapped it on the handoff call because the team did it completely differently.
7. Automate the process the team actually runs, even if the owner wishes they ran a different one. I built the ideal version once. It worked perfectly and the sales team never touched it.
8. Run it on their real records before it goes live. Blank fields, phone numbers in four formats, a column somebody repurposed three years ago. A hundred messy rows will show you everything your test data didn't.
9. Make every automation tell someone the second it fails. Slack, text, email, whatever a human will see. I had one quietly stop passing leads for two weeks and the client noticed his numbers were down before my team noticed anything.
10. Write a backup plan on day one. One doc: if the system goes down, here's the spreadsheet and here's who does what until it's back. Nobody posts about this, but it's the difference between an afternoon of manual work and a dead pipeline.
11. Check the intake form before you blame the AI. A client was ready to rip out a "hallucinating" system and the whole problem was free-text boxes, no required fields, and three date formats going in. Fixed the form, never touched the automation.
12. One trigger, one job. I had five things firing off one webhook and it broke every week, and every five minute email tweak meant retesting all five. Five small automations beat one big one.
13. Log every record the system touches somewhere the client can open on their own. When a client told me it was losing leads, we went through the log together and found a broken form on his landing page. Without the log, that's his word against mine.
14. Name workflows for what they do and put a one-line note on each. I inherited an n8n account full of "test 2 final FINAL" and "new workflow 7" and every five minute edit started with 45 minutes of clicking around.
15. Give every client a one-page doc and a short Loom covering what the system does, what it replaced, and what it's worth. I went back through every client I'd lost and almost none of them left over bad builds. They left because they couldn't see what they were paying for.
I just uploaded a full 20 minute video on YouTube going through every one of these in detail, with the client builds where I learned each one the hard way.
Link is in the reply below.
Luke Pierce retweeted
Love seeing this. The whole group is in turbo mode this Q4 and it's starting to show big time
Momentum is through the roof 📈
Massive win in the Inner Circle yesterday.
$20K up front, 6 figures a year on the table if they hit their numbers.
And they might close out October with their first 6 figure month 🦾
Love seeing this. The whole group is in turbo mode this Q4 and it's starting to show big time
Momentum is through the roof 📈
Massive win in the Inner Circle yesterday.
$20K up front, 6 figures a year on the table if they hit their numbers.
And they might close out October with their first 6 figure month 🦾
Call me crazy..
But with the release of out of the box agents (grok bot, muse, etc)
You do not need a CRM.
Unless you are big co managing hundreds of M’s in pipeline, full sales team, etc
All you need is simple data storage (google sheet, supabase, whatever is easiest for you)
And then you can fully depend on an agent interface to manage your pipeline
I ended up setting this up naturally for AAIC and now testing it for Boom, it’s been significantly easier to navigate and manage everything.
Set up simple automated reports (ex. EOD, EOW, EOM) then can always tap in when I want to take an action or need clarity.
Will see if that continues, probably can optimize token costs a bit, and compare accuracy as the datasets get bigger.
Luke Pierce retweeted
Probably a good time to announce that next Friday the 23rd, we will be doing our next price increase for AAIC.
We're rolling out Operator AI to every member.
It's the only AI built specifically for AI implementation, AI consulting, and AI automation agencies.
It's trained on 1,000+ client calls, 250+ sales calls, 200+ coaching calls, thousands of Slack messages, and every playbook and resource we have.
A loooot of data and information not found anywhere else.
What members get:
1. Answers 24/7 on pricing, offers, outreach, and delivery, based on what's worked for Boom and 90+ operators
2. Upload your offer, a sales call recording, or a proposal and get feedback right away
3. Cold email, cold calling, and LinkedIn scripts built from the same infrastructure in this post, reviewed by our outreach coach before you launch
4. Technical plans for your builds, checked by our engineers before you start
5. More, much more
Anyone who joins before the 23rd locks in the current price and gets Operator AI included when we roll it out to our members.
After Friday the 23rd, we increase the price by $1,000.
This is who you learn cold outreach from when you join @AiInnerCircle
1. Exact infrastructure
2. Exact scripts
You aren’t spending weeks or even months trying to figure out what works, if things are setup correctly, etc.
Diabolical levels of alpha and results.
Probably a good time to announce that next Friday the 23rd, we will be doing our next price increase for AAIC.
We're rolling out Operator AI to every member.
It's the only AI built specifically for AI implementation, AI consulting, and AI automation agencies.
It's trained on 1,000+ client calls, 250+ sales calls, 200+ coaching calls, thousands of Slack messages, and every playbook and resource we have.
A loooot of data and information not found anywhere else.
What members get:
1. Answers 24/7 on pricing, offers, outreach, and delivery, based on what's worked for Boom and 90+ operators
2. Upload your offer, a sales call recording, or a proposal and get feedback right away
3. Cold email, cold calling, and LinkedIn scripts built from the same infrastructure in this post, reviewed by our outreach coach before you launch
4. Technical plans for your builds, checked by our engineers before you start
5. More, much more
Anyone who joins before the 23rd locks in the current price and gets Operator AI included when we roll it out to our members.
After Friday the 23rd, we increase the price by $1,000.
This is who you learn cold outreach from when you join @AiInnerCircle
1. Exact infrastructure
2. Exact scripts
You aren’t spending weeks or even months trying to figure out what works, if things are setup correctly, etc.
Diabolical levels of alpha and results.
This is who you learn cold outreach from when you join @AiInnerCircle
1. Exact infrastructure
2. Exact scripts
You aren’t spending weeks or even months trying to figure out what works, if things are setup correctly, etc.
Diabolical levels of alpha and results.